16 Oct
|
Bridge Et Al.
|
Kolkata
16 Oct
Bridge Et Al.
Kolkata
Job highlights
- Proficient in data analysis,customer analytics,and financial forecasting with knowledge of Excel and Financial Models
- Customer Analytics and Experience: .
- Skills and Qualifications: . Strong background in retail operations and growth strategy with experience in new-age FMCG retail companies .
1. Product and Category Management:
- Scrutinize existing purchase data to determine category-wise margins.
- Plan and implement strategies to increase the margin contribution of private labels.
- Coordinate with OEMs for private label products, setting targets for product launches and monitoring progress over three billing cycles.
- Optimize procurement of own brand and FMCG categories to reduce costs and increase margins by at least 5%.
1. Pricing and Promotions:
- Optimize pricing strategies to maximize profit without compromising sales.
- Design and coordinate promotional schemes and offers, ensuring they align with market demand and enhance margin benefits.
1. Revenue Streams:
- Review and revise franchise models for optimized performance.
- Identify and develop new revenue streams including B2B partnerships, private label distribution, and rental opportunities.
- Explore and suggest allied activities (e.g., laundry, test services, pharmacy) to diversify revenue.
- Plan and implement multi-store expansion strategies.
1. Marketing and Customer Engagement:
- Develop and implement loyalty programs to increase Average Bill Value (ABV).
- Analyze and refine store planograms to focus on high-margin SKUs, aiming for a 30% increase in top-line sales.
- Execute strategies to increase gross margins by 5-7% within three billing cycles.
- Oversee rebranding efforts, including signage, shelf talkers, and promotional sales.
1. Data, MIS, and Analytics:
- Implement and maintain an MIS dashboard (DPR/WPR/MPR) for real-time data monitoring.
- Develop key metrics (e.g., per sqft sales, retention rate) for management and investor reporting.
- Review and standardize unit economics, fund flow, and business plans to support scaling efforts.
1. Customer Analytics and Experience:
- Utilize RFM (Recency, Frequency, Monetary) and MBA (Market Basket Analysis) to enhance customer retention and increase ABV.
- Implement affinity marketing strategies and personalized offers based on customer data.
- Standardize customer touchpoints and experiences across both offline and online channels.
1. Forecasting and Inventory Management:
- Analyze the impact of different marketing and pricing initiatives on sales.
- Develop a balanced product and brand mix tailored to each store location.
- Implement effective inventory management strategies to minimize out-of-stock situations and reduce inventory aging.
1. Competitive Analysis and Strategic Positioning:
- Conduct regular competitive analysis to benchmark best practices and identify areas of improvement.
- Define and promote the company s Unique Selling Proposition (USP) to ensure brand success and scalability.
Skills and Qualifications:
- Strong background in retail operations and growth strategy with experience in recent-age FMCG retail companies
- Experience in product and category management, with a focus on D2C Brand connects and private labels.
- Proficient in data analysis, customer analytics, and financial forecasting with knowledge of Excel and Financial Models.
- Ability to design and implement effective pricing, marketing, and revenue strategies.
- Leadership skills to manage multi-store operations and cross-functional teams.
- Strategic thinking and problem-solving capabilities
📌 Head - Growth and Operations (Kolkata)
🏢 Bridge Et Al.
📍 Kolkata