Role Overview

We are looking for an experienced B2B Marketing leader to drive strategic marketing initiatives across our Industrial Products . The role will be responsible for strengthening brand positioning, developing compelling product value propositions, driving digital marketing and lead generation, and creating impactful marketing communication to support business growth.

The ideal candidate will combine strategic thinking with solid execution capabilities and possess a sound understanding of industrial and project-driven B2B markets.

Key Responsibilities

1. B2B Marketing Strategy

- Develop and execute integrated B2B marketing strategies aligned with business objectives.
- Drive brand positioning, product communication and marketing initiatives across business verticals.
- Identify customer segments, industry trends and market opportunities to strengthen market presence.

2. Product Marketing & Communication

- Develop compelling product value propositions, messaging and positioning for existing products and innovations.
- Lead the creation of product AVs, brochures, presentations, catalogues and segment-specific marketing collateral.
- Translate technical product features into clear customer benefits and differentiated value propositions.

3. Digital Marketing & Lead Generation

- Drive digital marketing initiatives, including SEO, SEM, website management and digital campaigns.
- Develop and implement lead-generation strategies to support business development and sales objectives.
- Leverage CRM platforms, digital analytics and campaign performance metrics to improve marketing effectiveness.

4. Brand Building & Industry Engagement

- Lead participation in industry exhibitions, trade shows,



conferences and customer engagement initiatives.
- Ensure consistent branding and impactful communication across marketing channels.
- Develop industry-specific content, presentations and promotional material to enhance brand visibility.

5. Stakeholder & Agency Management

- Work closely with Business Heads, CBOs, Sales teams and cross-functional stakeholders to align marketing initiatives with business priorities.
- Manage external creative, digital and communication agencies to deliver high-quality marketing outputs.
- Monitor marketing performance, campaign effectiveness and lead-generation outcomes.

Candidate Profile

- MBA from a reputed business school/institute.
- 15+ years of experience in B2B Marketing, Product Marketing, Brand Management or Digital Marketing.
- Strong experience in industrial products, building materials, manufacturing, construction chemicals, joineries or related sectors.
- Demonstrated expertise in B2B marketing strategy, product positioning and marketing communication.
- Proven experience in digital marketing, SEO, SEM, website management, CRM and lead generation.
- Experience in developing marketing collateral, product presentations, videos and technical communication.
- Exposure to industry exhibitions, trade shows and integrated marketing campaigns.
- Strong stakeholder management, communication and leadership capabilities.
- Ability to combine strategic planning with hands-on execution and measurable business outcomes.

Preferred Candidate: A marketing leader who understands industrial and project-based B2B sales cycles and can translate marketing initiatives into stronger brand visibility, qualified leads and business growth.

📌 Head –B Marketing (Mumbai)
🏢 Ace Recruitment u0026 Placement Consultants
📍 Mumbai