Job highlights

- Experience in mobile app marketing with expertise in user acquisition and growth strategy focused on female users
- Develop and execute user acquisition campaigns, manage digital ads, coordinate with influencers and content teams, track funnel metrics, and optimize campaign performance

Develop and execute the 90-day user acquisition and growth strategy. Drive genuine app installs and registrations, with a robust focus on female-user acquisition.

Plan and manage Meta, Instagram, Google and other digital campaigns.

Build local growth campaigns in Visakhapatnam, Hyderabad and other target cities.

Identify and manage micro-influencers, creators, college/community ambassadors and offline promoters.

Develop referral, invite and user-activation campaigns.

Work with the content/video team to create high-performing Reels,



ads and promotional content.

Track the complete funnel: impressions installs registrations verification profiles matches conversations retention.

Monitor CAC, cost per registration, female-user acquisition, retention and campaign ROI.

Test different creatives, audiences and offers and continuously optimize campaigns.

Build strategies to create sufficient user density in individual locations rather than acquiring users randomly across India.

Coordinate with the founder, developers and content team.

Provide a weekly growth report showing spending, users acquired, female/male ratio, activation and campaign performance

📌 Growth Manager (Hyderabad)
🏢 Chilla Surya Kumari
📍 Hyderabad