•Undertake competition mapping and update central product team on competition product propositions
- Plan and execution of promotional BTL activity in branch catchment area to create visibility. Monitor and review lead conversion from each activity.
- Recruitment of Sales Managers and Sales Officers. Ensure productivity of Sales Managers and Sales Officers
- Maintain Cost of acquisition within norms
- To achieve branch direct sales targets (disbursement and book outstanding)
- Building healthy and profitable portfolio for the Gold Loan Business. •Keep track of collection and recovery and ensure delinquency remain below permissible limits.
•Sales process management in FMCG/ Direct sales company •Gold loan Sales process & Marketing
•Gold loan process understanding
•BTL Marketing activity
•Process understanding ,KYC Knowledge ,Understanding of the documentation required, Product /Competition Knowledge