Go-to-Market (GTM) Strategist - LinkedIn + Cold Emailing (Mumbai)

Go-to-Market (GTM) Strategist - LinkedIn + Cold Emailing (Mumbai)

16 Oct
|
MyntMore
|
Mumbai

16 Oct

MyntMore

Mumbai

We're looking for someone who knows how to turn LinkedIn outreach and cold email into predictable B2B pipelines.

If you've built outbound systems, managed high-volume outreach campaigns, experimented with automation tools, and consistently generated qualified meetings for B2B businesses, we'd love to meet you.

At Myntmore, you'll work with multiple founders and B2B companies across industries, building and scaling outbound systems that drive real business outcomes.

This is a hands-on outbound role, not a paid marketing, social media, or brand marketing position.

Must-Haves

- Location: Mumbai (mandatory)
- Experience: 3+ years in B2B Lead Generation, Outbound Sales, Demand Generation, or GTM
- LinkedIn Outreach: Proven experience running LinkedIn prospecting and outreach campaigns at scale
- Cold Emailing: Hands-on experience building, launching, and optimising cold email campaigns
- Automation & Tools: Experience with tools such as Clay, Apollo, Smartlead, Instantly, Sales Navigator, or similar platforms
- Data & Research: Robust understanding of ICP definition, prospect sourcing, lead enrichment, and list building
- Communication: Excellent written and verbal communication skills
- Joining: Immediate joiner or available within 15 days

Compensation: ₹6–15 LPA, depending on experience, plus performance-based incentives.

Working hours: Full-time, 10 AM–7 PM.

What You'll Do1. LinkedIn Outreach at Scale

- Build and manage outbound campaigns targeting relevant B2B decision-makers.
- Use LinkedIn Sales Navigator and automation tools to source prospects and execute structured outreach.
- Develop personalised messaging, connection requests, follow-ups, and outreach sequences.
- Improve connection acceptance rates, response rates, and qualified meetings booked.

2. Cold Email Campaigns

- Build and execute cold email campaigns from scratch, from prospect sourcing to meetings booked.
- Set up and manage email sequences, follow-ups, segmentation, and personalisation.
- Work with tools such as Smartlead, Instantly, Apollo, and other outbound platforms.
- Understand email deliverability, domain and inbox setup, bounce management, and campaign optimisation.

3. ICP Research & Prospecting

- Define Ideal Customer Profiles (ICPs)



and identify the right industries, companies, and decision-makers.
- Build high-quality, targeted prospect lists using research and data enrichment tools.
- Identify buying signals, business pain points, and opportunities to improve targeting.
- Test different ICPs, segments, and messaging angles to identify what drives results.

4. AI, Automation & Growth Systems

- Use tools like Clay and other AI-powered platforms to enrich prospect data, personalise outreach, and automate repetitive workflows.
- Build scalable outbound processes rather than relying on manual, repetitive execution.
- Identify opportunities to improve campaign efficiency through integrations, automation, and AI.
- Continuously experiment with new tools and workflows to improve output.

5. Pipeline Ownership & Optimisation

- Own weekly and monthly outreach and qualified-meeting targets.
- Track campaign metrics, including acceptance rates, reply rates, positive responses, and meetings booked.
- Analyse performance, identify bottlenecks, and iterate on campaigns.
- Build repeatable outbound playbooks that consistently generate qualified B2B opportunities.
- Collaborate directly with founders and clients to align outreach with their sales goals.

6 Client Strategy & GTM Execution

- Work directly with founders and clients across multiple B2B industries to understand their business models, offerings, target audiences, and revenue goals.
- Develop customised outbound and GTM strategies for each client based on their ICP, industry, market positioning, and growth objectives.
- Identify the right mix of LinkedIn outreach, cold email, prospecting, and automation to generate qualified opportunities.
- Experiment with different industries, ICPs, messaging angles, and outreach strategies to identify what works best for each client.
- Act as an extension of each client's growth team,



providing strategic inputs while owning campaign execution and performance.
- Communicate campaign insights, results, and recommendations to clients, continuously refining strategies based on performance.
- Manage multiple client accounts simultaneously, adapting your approach to different industries, sales cycles, and business objectives

Who We're Looking ForYou're a great fit if you:
- Have actually executed LinkedIn outreach and cold email campaigns at scale, not just managed or supervised them.
- Know how to build prospect lists, write outreach sequences, configure tools, and optimise campaigns end to end.
- Understand the difference between generating leads and generating qualified sales conversations.
- Are comfortable working with automation tools and building efficient outbound workflows.
- Can analyse campaign data and make decisions based on results.
- Take ownership of pipeline outcomes instead of focusing only on activity metrics.
- Enjoy testing new ICPs, messaging angles, tools, and strategies to improve results.

Please note: This role is specifically for hands-on B2B outbound lead generation. Experience limited to paid advertising, SEO, social media management, content marketing, or general brand marketing will not be sufficient.

About MyntmoreMyntmore is a B2B growth company specialising in LinkedIn personal branding, AI-powered outbound lead generation, and scalable growth systems.

We've worked with 300+ clients, delivered 900+ websites, and helped generate over $80M in revenue.

We partner with founders and B2B businesses to build predictable pipelines through targeted prospecting, LinkedIn outreach, cold email, and AI-led automation.

Why Join Myntmore?

- Work directly with founders on real B2B pipeline challenges.
- Build outbound systems for multiple businesses across industries.
- Get hands-on exposure to advanced prospecting, enrichment, AI, and automation tools.
- Take ownership of measurable business outcomes.
- Work in a performance-driven environment with incentives linked to impact.
- Grow your expertise in modern B2B outbound, GTM, and revenue generation.

Think you can turn outbound into a predictable pipeline? Apply now.

📌 Go-to-Market (GTM) Strategist - LinkedIn + Cold Emailing (Mumbai)
🏢 MyntMore
📍 Mumbai

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