Job Overview

Shri Associates is looking for an experienced General Manager with a strong background in ATL (Above-the-Line) marketing, BTL (Below-the-Line) marketing, flex printing, outdoor advertising and brand activation.

The candidate must have relevant industry experience in managing advertising campaigns, corporate branding projects, production operations, vendor networks, installation teams and client relationships.

The selected candidate will be responsible for managing day-to-day business operations, leading teams, improving profitability, developing operational systems and ensuring projects are delivered on time with minimal involvement from the Director.

Key Responsibilities

1. ATL Marketing Management

- Manage and coordinate ATL advertising campaigns across relevant media channels.
- Coordinate with media agencies, publishers, broadcasters and advertising partners.
- Handle campaign planning, budgeting, scheduling and execution follow-up.
- Coordinate outdoor advertising campaigns, billboard branding and large-scale promotional projects.
- Develop vendor relationships and ensure campaign deliverables meet client requirements.
- Monitor campaign costs, execution quality and reporting.

1. BTL Marketing & Brand Activation

- Manage retail branding, dealer boards, in-store branding, point-of-sale displays and promotional materials.
- Plan and execute product launches, promotional events, roadshows and brand activation campaigns.
- Coordinate site surveys, measurements, installation teams and field execution.
- Manage multi-location branding projects across Tamil Nadu and other regions as required.
- Ensure proper photographic proof, completion reports and client sign-offs.
- Maintain execution quality and meet project deadlines.

1. Flex Printing & Production Operations

- Oversee large-format printing, flex printing, fabrication, finishing, dispatch and installation.
- Manage production schedules, job allocation,



machinery utilisation and material availability.
- Monitor material wastage, rework, production costs and quality standards.
- Coordinate with designers, machine operators, production supervisors and installation teams.
- Ensure timely completion of all customer orders.

1. Business & Team Management

- Manage daily operations with minimal intervention from the Director.
- Supervise department heads, project coordinators, production teams and field staff.
- Establish SOPs, performance targets and accountability systems.
- Coordinate with HR, accounts, sales, procurement and production departments.
- Identify operational issues and implement corrective measures.

1. Client & Business Development

- Manage relationships with corporate clients, advertising agencies, brands and vendors.
- Identify new business opportunities in ATL, BTL, outdoor advertising and corporate branding.
- Participate in client meetings, presentations, quotations and commercial negotiations.
- Develop repeat business and strengthen long-term client relationships.
- Support business growth through improved service delivery and client satisfaction.

1. Financial & Operational Control

- Monitor project budgets, costs, margins and material consumption.
- Coordinate invoicing, collections, vendor payments and outstanding receivables with the accounts team.
- Ensure purchases and expenses follow approved company policies.
- Prepare daily operational updates and weekly management reports.
- Ensure projects remain commercially viable and are completed within agreed budgets.

Mandatory Qualifications & Experience




- 7–12 years of relevant experience in advertising, marketing, outdoor media, printing or integrated campaign operations.
- Prior experience in both ATL and BTL marketing is mandatory.
- Prior experience in flex printing, large-format printing or signage operations is mandatory.
- Solid knowledge of outdoor advertising, retail branding and on-ground campaign execution.
- Experience managing corporate clients, vendors, project budgets and multi-location campaigns.
- Proven ability to lead teams, manage multiple projects and solve operational problems independently.
- Strong communication, negotiation, leadership and reporting skills.
- Proficiency in MS Excel and business reporting tools.

Candidates must be able to demonstrate actual experience in ATL and BTL campaign execution, along with relevant printing and advertising industry knowledge.

Key Performance Indicators

- Successful execution of ATL and BTL campaigns.
- On-time production, dispatch and installation.
- New business development and client retention.
- Project profitability and cost control.
- Reduction in material wastage and rework.
- Employee productivity and operational accountability.
- Timely reporting, invoicing and collection follow-up.
- Ability to manage daily business operations without constant intervention from the Director.

What We Offer
- Senior leadership opportunity in an established flex printing and outdoor advertising business.
- Competitive salary based on relevant experience.
- Performance-based incentives linked to agreed business targets.
- Opportunity to lead business operations, develop teams and expand advertising services.

How to Apply: Apply through Indeed with an updated resume highlighting experience in ATL marketing, BTL campaigns, flex printing, outdoor advertising, corporate accounts and operations management. Pay: ₹22,000.00 - ₹98,000.00 per month

Work Location: In person

📌 General Manager – ATL, BTL Marketing & Flex Printing Operations (Srirangam)
🏢 PixNest Digitals
📍 Srirangam