ROLE OVERVIEW

The Marketing Manager will be a key driver of EXC MSs growth strategy within the higher education market. Reporting to the Marketing Director, this individual will own demand generation, account-based marketing (ABM), and content-led campaigns that convert awareness into qualified pipeline. You will work cross-functionally with Sales, Partnerships, and Client Success to build programs that generate MQLs, accelerate deals, and deepen relationships with existing clients.

Shift Timings - 5.30 PM to 2.30 AM IST

Location - Onsite Full-Time, Sector 33 Gurgaon.

KEY RESPONSIBILITIES

Demand Generation & Pipeline

- Own and execute multi-channel demand generation programs targeting net-recent (NN) accounts in higher education.
- Build and manage a consistent flow of Marketing Qualified Leads (MQLs) and Bottom-of-Funnel (BOFU) opportunities for the sales team.
- Develop and optimize ABM strategies for priority target accounts, aligned with ICP across CIOs, IT Directors, and VP-level stakeholders.
- Plan, execute, and measure performance marketing campaigns across paid search, LinkedIn, email, and content syndication.

Content & Campaign Execution

- Draft compelling campaign content including email sequences, landing pages, one-pagers, case studies, and social media posts.
- Develop thought leadership assets aligned to the higher education buyer journey - whitepapers, webinar content, blog posts, and conference collateral.
- Manage campaign calendars and ensure timely, on-brand execution across all channels.

Existing Client Marketing & Partnerships

- Design and run marketing programs for existing clients to drive renewals, expansions, and advocacy.
- Collaborate with partnership teams to co-develop joint go-to-market campaigns with channel partners and strategic alliances.
- Identify upsell and cross-sell opportunities through lifecycle marketing and triggered nurture programs.

SEO, GEO/AEO & Digital Presence





- Lead SEO and Generative Engine Optimization (GEO)/Answer Engine Optimization (AEO) strategies to improve organic discoverability.
- Manage and grow social media presence across LinkedIn and other relevant platforms.
- Monitor and report on website performance, keyword rankings, and content effectiveness.

HubSpot & Marketing Operations

- Own HubSpot CRM as the primary marketing automation platform - build workflows, manage lead scoring, and maintain data hygiene.
- Create and optimize email nurture sequences, smart lists, and lifecycle stages within HubSpot.
- Provide weekly and monthly reporting on pipeline contribution, campaign ROI, and MQL velocity to leadership.

REQUIRED QUALIFICATIONS

- 57 years of B2B marketing experience, with significant time spent in or selling into higher education.
- Proven track record of generating qualified pipeline through ABM, demand gen, and performance marketing programs.
- HubSpot Expert certification or equivalent hands-on expertise - workflows, sequences, reporting, and list management.
- Demonstrated experience with SEO, GEO/AEO, content marketing, and social media strategy.
- Strong written communication skills - ability to draft persuasive, polished content with minimal oversight.
- Experience running campaigns across LinkedIn, paid search, email, and content syndication channels.
- Analytical mindset with the ability to interpret campaign data and pivot strategies based on performance.
- Bachelor’s degree from an accredited institution, or equivalent professional experience.

PREFERRED QUALIFICATIONS

- Experience marketing SaaS or AI-powered solutions to higher education IT, student services, or enrollment management buyers.
- Familiarity with EDUCAUSE, higher ed association communities, and industry events.
- Experience with tools such as Salesforce, Semrush, LinkedIn Campaign Manager, and Google Analytics.
- Background in co-marketing or partner marketing programs.

📌 Marketing Manager (Gurugram)
🏢 ElevenX Capital
📍 Gurugram