Brief about the organization

Vedaanta Senior Living is a specialist senior care company run by successful professionals who have grown India’s largest chain and brand in senior care housing. Founded in 2015, Vedaanta's vision is to provide superior care and comfort at an affordable cost to seniors. From a modest beginning in 2015, Vedaanta has become one of the fastest-growing companies in the senior living sector within nine years, with more than 14 communities.

Our central objective at Vedaanta is to create hassle-free lifestyle solutions for the elderly by developing senior-friendly retirement communities and facilitating essential, emergency, basic, comfort, lifestyle, and advisory services so that seniors can retire to begin life!

: Executive / Manager - Offline Marketing

Department: Marketing

Job Location: Bengaluru / Chennai (with travel across locations, if required)

Experience: Relevant experience is mandatory; freshers are not eligible.

Educational Qualification

· Graduate in any discipline is mandatory.

· BBA or MBA in Marketing will be preferred.

Language Requirements

· Candidates must be proficient in spoken English, Hindi, Kannada, and Tamil.

Job Summary

We are looking for an experienced and proactive Offline Marketing professional to plan, coordinate, and execute brand awareness activities across multiple locations. The candidate will be responsible for managing offline marketing campaigns, coordinating with external vendors, obtaining necessary permissions, handling event logistics, and supporting the sales team through customer engagement initiatives and on-site branding activities.





The candidate should be capable of independently managing activities within an allocated monthly budget and ensuring effective execution of marketing initiatives.

Key Responsibilities:

1.Customer Meet-and-Greet Events

· Plan, organise, and execute customer meet-and-greet events at hotels, clubs, and other suitable venues across locations.

· Coordinate with the sales team to generate leads and ensure timely follow-up and closure of leads generated through these events.

2.BTL Marketing Activations

· Organise and execute Below-the-Line (BTL) marketing activities at public parks, residential apartments, running tracks, clubs, and other relevant locations.

· Obtain the necessary permissions from government authorities, venue owners, and other stakeholders.

3.Brand Awareness Activities

· Plan and execute brand awareness campaigns through hobby-based events, community engagement programmes, and periodic informal get-togethers.

· Identify suitable venues and activities to improve brand visibility and customer engagement.

4.Vendor and Event Management

· Identify, coordinate, and manage vendors for marketing campaigns and events.

· Oversee event logistics, promotional materials, execution, and timely completion of activities.

5.Sales and Site Team Coordination

· Coordinate with sales and site teams to plan on-site branding activities.

· Ensure the timely availability and proper placement of branding materials, sales collaterals, and promotional displays.

6.Budget Management and Reporting





· Plan and execute monthly marketing activities within the allocated budget.

· Track campaign expenses, maintain activity records, and report on event outcomes, leads generated, and overall effectiveness.

Required Skills and Competencies

· Relevant experience in offline marketing, field marketing, event management, or BTL activations.

· Strong coordination, communication, and interpersonal skills.

· Ability to independently plan and execute events across multiple locations.

· Experience in vendor management, logistics, and obtaining event permissions.

· Strong organisational skills and the ability to manage multiple activities simultaneously.

· Customer-focused approach with an understanding of lead generation and sales support.

· Willingness to travel across locations as required (Chennai and Bangalore is mandatorly).

Working Conditions:

· This is a field-based role involving regular travel across multiple communities in Karnataka and Tamil Nadu to plan and execute offline marketing activities.

· Working hours may extend beyond regular office hours during events and marketing activations.

· Must be available to work on weekends or holidays, as required for marketing events and customer engagement activities.

· The role requires physical presence at various locations, with active involvement in event coordination, vendor management, in office branding, and execution of marketing campaigns.

Important: Candidates without relevant work experience will not be considered.

Interested candidates may send their resumes to [email protected] with the subject line: Application for Executive / Manager – Offline Marketing.

📌 Executive / Manager - Offline Marketing (Chennai)
🏢 Vedaanta Senior Living
📍 Chennai