About the Institute of Product Leadership:

As the Indian economy evolves from outsourcing to ‘product creation’, organizations are looking for product leaders as opposed to just technology managers. The Institute of Product Leadership (IPL) was formed in conjunction with the Executive Product Industry Council (EPIC). IPL's programs are designed for professionals, enabling them to accelerate their career, transform into a leadership role and internalize entrepreneurial thinking.

Our participants acquire the skills to build innovation in the global context and that of emerging markets. At IPL, we are committed to delivering premium quality education in the areas of Product, Data, Design, Strategy & Leadership with state-of-the-art consumer grade learner experience that will separate us from the competition. Yes, we are absolutely serious and we can’t do it without your help.

We need thoughtful, talented, driven and multi-faceted people who love the challenge of owning the outcomes in their role.

: Title

- Event Marketing Associate Location:

- Bangalore The Event Marketing Associate will be responsible for planning and promoting IPL's events, workshops, conferences and other marketing-led experiences. The primary focus of this role will be to build awareness, generate interest and drive strong participation for IPL events . The ideal candidate should understand how to identify the right audience, create effective event campaigns and use multiple channels to consistently drive registrations and attendance. Event planning and execution will also be an important part of the role. The ideal candidate should be comfortable managing both the marketing and execution aspects of an event, while keeping the overall event objective and audience experience at the centre.

Roles and Responsibilities Event Marketing & Promotion ● Develop and execute end-to-end marketing plans for IPL's events, workshops and conferences. ● Identify the right audiences for each event and develop strategies to reach them.



● Create and execute promotional campaigns across email, social media, WhatsApp, communities, partnerships and other relevant channels. ● Develop compelling event messaging, campaign ideas and promotional hooks that generate interest and registrations. ● Work closely with content and design teams to create promotional assets for different stages of the event campaign. ● Leverage IPL's database, alumni network, communities and partnerships to expand event reach. ● Identify relevant communities, organisations, companies and industry networks that can help drive event participation. ● Build pre-event campaigns that create awareness, engagement and momentum leading up to the event. ● Plan reminder and follow-up campaigns to maximise attendance. ● Experiment with different channels, formats and messaging to improve event performance. ● Monitor campaign performance and continuously optimize activities based on results.

Event

Growth & Performance ● Set clear marketing objectives and KPIs for every event. ● Track registrations, attendance, campaign performance and other key event metrics. ● Analyse campaign data to understand audience behaviour and identify opportunities for improvement. ● Identify what channels, messages and campaigns are contributing to registrations and attendance. ● Prepare post-event reports with key learnings and recommendations for future events. ● Build and apply learnings from previous events to improve the performance of future campaigns. ● Continuously explore recent ideas and channels to grow IPL's event audience.

Event

Operations ● Support the planning and execution of online and offline events. ● Coordinate with speakers, moderators, vendors, venues and internal teams. ● Support venue identification, vendor coordination and event logistics. ● Coordinate with speakers and industry experts before and during events. ● Manage event collaterals, giveaways, attendee communication and other

Pay: ₹50,000.00 - ₹70,000.00 per month

Work Location: In person

📌 Event Marketing Associate (Bengaluru)
🏢 Institute of Product Leadership
📍 Bengaluru