About

We are hiring an experienced Email Marketing Specialist for a growing marketing services firm. The ideal candidate will have hands-on experience in B2B email campaigns, outbound outreach, marketing automation, email deliverability, and lead generation, with a strong understanding of international markets.

Key Responsibilities

- Plan and execute targeted B2B email marketing and outbound campaigns.
- Build and manage prospect lists using Apollo.io, LinkedIn, and other prospecting platforms.
- Develop personalized email sequences, segmentation strategies, and lead-nurturing workflows.
- Execute Account-Based Marketing (ABM) campaigns to engage target accounts and decision-makers.
- Monitor email deliverability, sender reputation, domain warm-up, and campaign performance.
- Understand and implement email authentication protocols, including SPF, DKIM, and DMARC.
- Work with email marketing automation and outreach tools such as HubSpot, Apollo, Instantly, Zoho Campaigns, and Seamless.




- Track open rates, click-through rates, replies, conversions, and other campaign KPIs to optimize performance.
- Collaborate with marketing and business development teams to improve lead quality and campaign outcomes.

Requirements

- Minimum 4 years of experience in B2B email marketing.
- Hands-on experience with email marketing automation, outbound campaigns, and email sequencing.
- Robust understanding of email deliverability, domain warm-up, SPF, DKIM, and DMARC.
- Experience with prospecting tools, CRM platforms, and email outreach automation.
- Familiarity with ABM, lead generation, segmentation, and personalization.
- Exposure to international markets, particularly the US, UK, or Europe, is preferred.
- Strong analytical skills and the ability to optimize campaigns based on performance data.

📌 Email Marketing Specialist (Gurugram)
🏢 Corenza for Marketers
📍 Gurugram