Position Name:

E-Commerce, CRM & Digital Marketing Manager

Mandira Wirk – Luxury Indian & Resort Wear

Role Objective:

We are looking for an experienced E-Commerce, CRM & Digital Marketing Manager who can manage the brand website, Shopify operations, SEO, Meta ads, CRM, customer communication, online sales growth, and overall digital performance for Mandira Wirk.

The person will be responsible for increasing online sales, improving website performance, managing customer relationships, running digital campaigns, and ensuring a smooth end-to-end online shopping experience.

Key Responsibility Areas / KRA1. Website & Shopify Management

Manage and update the brand website regularly on Shopify, including product uploads, pricing, inventory, collection pages, banners, product descriptions, size charts, and product images.

Ensure the website is visually updated, user-friendly, mobile-friendly, and aligned with the luxury positioning of the brand.

1. Online Sales Growth

Work towards increasing website sales through performance marketing, website optimisation, customer follow-ups, abandoned cart recovery, offers, remarketing, and conversion-driven strategies. Track sales performance regularly and suggest ways to improve revenue, conversions, average order value, and repeat purchases.
1. SEO Management

Handle SEO for the website, including product keywords, meta titles, meta descriptions, image alt text, blogs, collection page optimisation, and improving website ranking on Google. Ensure all product and collection pages are written in an SEO-friendly manner while maintaining the brand tone.
1. Meta Ads & Performance Marketing

Plan, run, monitor, and optimise Meta ads on Instagram and Facebook to generate leads, traffic,



conversions, and sales. Track campaign performance, ROAS, audience targeting, creatives, budgets, and conversion results. Suggest improvements for better ad performance.
1. CRM & Customer Relationship Management

Manage the brand CRM system and maintain updated customer data, including leads, inquiries, purchase history, preferences, follow-ups, and customer feedback. Build strong customer relationships through regular communication, personalised follow-ups, clienteling, WhatsApp campaigns, email campaigns, repeat purchase strategies, and after-sales support.

Focus on customer retention, repeat sales, customer satisfaction, and lifetime value.

1. Customer Communication & Query Handling

Manage customer inquiries received through the website, WhatsApp, Instagram, email, and calls. Ensure timely, professional, and polite responses regarding product details, sizing, customisation, availability, pricing, delivery timelines, order status, and after-sales support.
1. Order Coordination

Coordinate online orders with the production, inventory, dispatch, and customer service teams to ensure smooth processing and timely delivery. Follow up internally to avoid delays and keep customers updated at every significant stage.
1. Product Uploads & Content Coordination





Ensure all new collections are uploaded correctly with high-quality product images, correct product names, pricing, descriptions, fabric details, care instructions, size details, delivery timelines, and SEO-friendly content. Coordinate with the design, photography, and content teams for product information and campaign assets.
1. Website Performance & Analytics

Track website traffic, conversion rates, bounce rates, customer behaviour, abandoned carts, best-selling products, sales performance, and campaign results through Shopify analytics, Google Analytics, Meta Ads Manager, and other tools. Prepare regular reports and share insights with the management team.
1. Campaign Planning & Execution

Support digital launches, festive campaigns, sale campaigns, collection drops, influencer campaigns, and online promotions to improve brand visibility and sales. Coordinate campaign creatives, captions, landing pages, product uploads, ad creatives, and customer communication.
1. Marketplace / Online Platform Coordination

Coordinate with online platforms and marketplaces, if required, for product uploads, stock updates, pricing, offers, sales reports, and customer/order queries. Skills Required The candidate should have strong knowledge of Shopify, SEO, Meta Ads, CRM tools, Google Analytics, digital marketing, customer handling, online sales, and e-commerce operations.

Strong written communication, customer management skills, attention to detail, and understanding of luxury fashion positioning are essential.

Prior experience in fashion, luxury, retail, designer wear, or e-commerce brands will be preferred.

Pay: ₹40,000.00 - ₹65,000.00 per month

Work Location: In person

📌 E-Commerce,CRM & Digital Marketing Manager (Lado Sarai)
🏢 Mandira Wirk Designs
📍 Lado Sarai