JOB SUMMARY

We are looking for a skilled and practical Digital Marketing Trainer to deliver basic and advanced training, mentor students, and guide them through hands-on assignments and live projects. The ideal candidate should have practical campaign experience and be able to explain industry concepts clearly.

KEY SKILLS & TOOLS

- SEO & Organic GrowthKeyword research, on-page SEO, technical SEO basics, off-page SEO, local SEO, and SEO reporting
- Social Media MarketingContent planning, platform management, community engagement, and performance analysis
- Paid AdvertisingMeta Ads, Google Ads, campaign setup, audience targeting, budgeting, optimisation, and reporting
- Website & AnalyticsWordPress, GA4, Google Tag Manager (GTM), conversion tracking, and dashboard/report interpretation
- Content & AI MarketingContent strategy, copywriting, creative planning, AI-assisted workflows, and responsible use of AI tools
- CRM & AutomationLead management, CRM workflows, email/WhatsApp marketing concepts, and marketing automation
- Performance & CROCampaign KPIs, funnel analysis, landing-page optimisation, A/B testing concepts, and conversion rate optimisation

KEY RESPONSIBILITIES

- Training DeliveryConduct practical classroom sessions for basic and advanced digital marketing modules.
- Practical LearningCreate and deliver demonstrations, workshops,



assignments, quizzes, and hands-on exercises.
- Live ProjectsGuide students through live or simulated projects, campaign planning, implementation, and reporting.
- MentoringSupport students with doubts, project reviews, portfolio development, and career-oriented guidance.
- AssessmentEvaluate student performance and maintain attendance, assessment scores, and progress records.
- CurriculumUpdate lesson plans and training materials to reflect current platforms, tools, policies, and industry practices.
- Industry ReadinessTeach campaign measurement, reporting, qualified communication, and practical problem-solving.

REQUIREMENTS

- Experience At least 2 years of relevant digital marketing and/or training experience.
- Campaign Experience Hands-on experience planning, running, or analysing digital marketing campaigns.
- Communication Strong communication, presentation, classroom management, and mentoring skills.
- Practical Ability Ability to explain concepts step by step and demonstrate tools in a practical setting.
- Portfolio Ability to share relevant campaign examples, case studies, or a work portfolio during the interview, where available.
- On sight Working no work from home

Work Location: In person

📌 Digital Marketing Trainer (Palakkad)
🏢 Techolas Technologies Palakkad
📍 Palakkad