– Digital Product Manager (Retail)

Captive Finance NBFC / Wholesale Automobile Lending Organization

Position: Digital Product Manager

Department: Product & Marketing

Location: Gurgaon

Reporting To: Head – Product & Marketing

Role Overview The Retail Product Manager –Digital will be responsible for designing, developing, and managing retail financial products and value-added programs for automobile customers across the dealer network. The role involves end-to-end ownership of product strategy, pricing, policy formulation, customer value proposition, digital journey enhancement, and cross-functional collaboration with Sales, Risk, Credit, Operations, Compliance, and OEM partners.

Key Responsibilities

A. Product Strategy & Development

- Develop and manage retail finance products such as New Car Loans, Used Car Loans, refinancing, top-up loans, buyback programs, balloon schemes, assured resale value programs, and other tailored financing structures.
- Conduct market research, competitor benchmarking, and customer insights to identify product opportunities.
- Conceptualize and launch new product offerings aligned with OEM retail strategy and customer buying behaviour.
- Design customer-centric value-added offerings (insurance, extended warranty finance, service package finance, accessories finance, loyalty programs).

B. Pricing, Policy & Program Management

- Formulate product pricing, interest rate structure, schemes/subvention plans, and promotional offers.
- Build product approval notes, business cases, and policy documentation.
- Track product profitability, yield, and portfolio performance; recommend revisions to maintain competitiveness.
- Manage OEM subvention schemes and retail program rollouts across dealership networks.

C. Business Growth & Channel Support

- Partner with regional and field sales teams to drive product penetration and loan conversion ratios.
- Conduct product training sessions for dealer finance teams and internal sales teams.
- Monitor national/regional product performance and implement corrective action plans.
- Optimize dealer-level product adoption and ensure availability of proper product communication materials.

D. Risk, Compliance & Regulatory Alignment

- Coordinate with Credit, Risk, Operations, and Compliance teams to ensure product policies are compliant with RBI & NBFC regulations.
- Conduct risk assessment for new product propositions and ensure controlled execution.




- Ensure product-level adherence to fair practices code, KYC/AML norms, data protection, and internal audit guidelines.

E. Cross-functional Collaboration

- Liaise with OEM brand, marketing, and retail vertical to create aligned finance programs.
- Collaborate with Risk, Credit, Operations, Collections, Legal, and IT to ensure holistic product governance.
- Act as the product SPOC for all stakeholders, ensuring smooth implementation of product initiatives.

F. Analytics & Reporting

- Track KPIs: volume, conversion rates, yield, NPAs, dealer activation, scheme performance.
- Use analytics to identify customer segments, credit behavior, and actionable insights for product refinement.

G. Digital Journey & Process Enhancement

- Work with technology and digital teams to build seamless retail loan journeys, including lead management, credit decisioning automation, KYC/Video KYC, e-agreement, e-mandate, and onboarding workflows.
- Enhance customer experience by simplifying loan documentation, disbursal process, and turnaround time (TAT).
- Identify and digitize manual steps to increase productivity and reduce operational costs.
- Develop and implement a comprehensive digital transformation roadmap aligned with HCIN’s business objectives.
- Adoption of current technologies, including cloud solutions, AI-driven automation, and data analytics.
- Collaboration with internal teams (IT, Operations, Risk, Compliance) to drive seamless implementation.
- Establish governance models, KPIs, and reporting frameworks to track transformation progress.
- Identify emerging digital trends and assessed their applicability to HCIN’s business model.
- Partner with external vendors, Fintech, and startups to drive innovation in mobility finance.
- Customer journey enhancement by leveraging digital platforms, automation, and AI-driven personalization.
- Optimize operational processes through digital workflows and self-service capabilities.
- Ensure compliance with data security, privacy, and financial regulations.

3. Key Skills & Competencies

Technical Skills

· Strong understanding of retail auto finance industry,



automotive OEM ecosystem, and NBFC operations.

· Knowledge of loan products, underwriting norms, credit policies, and portfolio analysis.

· Understanding of digital lending, fintech integrations, API-based journeys, and LOS/LMS systems.

· Financial acumen: pricing models, P&L; analysis, ROI, yield calculations, subsidy structures.

· Strong understanding of auto loan products and lending ecosystems.

· Experience with digital onboarding, eKYC, credit decisioning, and loan origination systems.

· Knowledge of Agile/Scrum methodologies.

· Data-driven decision-making and analytics expertise.

· Familiarity with APIs, fintech integrations, and digital platforms.

· Excellent stakeholder management and communication skills.

· Experience with product tools such as Jira, Confluence, Figma, GA4, Tableau, or Power BI.

Behavioural & Functional Competencies

- Strategic thinking with strong analytical and problem-solving skills.
- Excellent communication and stakeholder management.
- Customer-centric and data-driven approach.
- Strong project management and execution skills.
- Ability to work cross-functionally and influence without authority.
- Adaptability to fast-changing business environments.

4. Qualifications & Experience

- Education: MBA/PGDM (Finance, Marketing, or Strategy preferred).
- Experience:
- 8–12 years of experience in retail auto finance, NBFC, bank auto loans, captive finance, or product management.
- Prior experience in product development, retail finance programs, OEM relationship management, or digital lending preferred.
- Hands-on experience in launching retail finance schemes, pricing models, and working with dealer networks.

5. Key Performance Indicators (KPIs)

- Loan volume and penetration % across dealer network.
- Product profitability, yield improvement, and program cost optimization.
- TAT improvement and customer onboarding experience.
- Dealer activation rate and scheme utilization levels.
- Portfolio quality and risk-adjusted returns.
- Adoption of digital product journeys.
- Competitive market positioning and customer satisfaction.

6. Additional Requirements

- Willingness to travel to dealer locations as required.
- Strong understanding of regulatory guidelines for NBFC operations.
- Ability to work in a high-growth, structured, and compliance-driven environment.

Please share your updated CV at [email protected].

📌 Digital Product Manager (Retail) (Gurugram)
🏢 Hyundai Capital India
📍 Gurugram