Company Description nirā balance is a global technology platform focused on helping individuals reverse lifestyle diseases and achieve long-term, vibrant health. The organization combines detailed symptomatic assessments and metabolic panels with personalized programs that address the root causes of conditions such as Type 2 Diabetes, Hypertension, Fatty Liver, PCOD, digestive issues, sleep disorders, and weight-related challenges. Backed by thousands of hours of medical research and real-world application, nirā balance offers evidence-based, customized solutions that deliver lasting results.

By merging cutting-edge technology with scientifically grounded methodologies, the team empowers people worldwide to reclaim their health and live life to the fullest.

Role Description The Digital Marketing Specialist - Meta is a full-time, remote role responsible for driving brand growth and user acquisition across Meta platforms (Facebook, Instagram, WhatsApp, and related properties). This role involves planning, executing, and optimizing paid and organic campaigns, including audience targeting, ad creation, A/B testing, and performance monitoring. The specialist will collaborate with content, design, and product teams to create compelling creatives, landing pages, and funnel experiences that align with nirā balance’s mission and brand voice.

Day-to-day tasks include managing ad budgets,



tracking key performance metrics, preparing campaign reports and insights, and continuously refining strategies based on data. The role also includes staying current with Meta platform updates, advertising policies, and best practices to ensure compliant and effective campaigns. Revenue generated will be the metrics to track performance.

Qualifications

- Robust skills in Social Media Marketing and Online Marketing, with hands-on experience managing campaigns on Meta platforms.
- Demonstrated expertise in Digital Marketing, including campaign planning, audience segmentation, and performance optimization.
- Proficiency in Web Analytics tools (e.g., Meta Ads Manager, Google Analytics, or similar) to track, interpret, and report on campaign results.
- Excellent Communication skills for collaborating with cross-functional teams and creating clear, compelling briefs and reports.
- Experience with performance marketing, including lead generation and conversion optimization for health or wellness products is beneficial.
- Ability to work independently in a remote environment, manage multiple campaigns, and meet deadlines.
- Familiarity with A/B testing, creative optimization, and data-driven decision-making.
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.

📌 Digital Marketing Specialist - Meta (India)
🏢 nirā balance
📍 India