SEO SKILLS

1. Keyword Research:

- Proficiency in using tools like Google Keyword Planner, SEMrush or Ahrefs to identify relevant keywords with high search potential.

2. On-Page SEO:

- Robust understanding of on-page SEO techniques, including optimizing meta tags, headers, images and internal linking. Should have worked on Yoast SEO.

3. Technical SEO:

- Familiarity with site speed optimization, mobile-first indexing, XML sitemaps and structured data (schema markup).

4. Content Optimization:

- Ability to optimize content for both search engines and users, including keyword placement, readability and relevance.

5. Link Building:

- Experience in developing and executing link-building strategies to enhance domain authority and page rankings.

6. SEO Analytics:

- Proficiency in tools like Google Analytics, Google Search Console and SEO auditing tools to track performance and make data-driven decisions.

7. Local SEO:

- Knowledge of optimizing for local search, including Google My Business, local citations and managing online reviews.

8. Competitor Analysis:

- Ability to analyze competitor strategies and adapt SEO tactics to gain a competitive edge.

GOOGLE ADS EXPERTISE 1. Campaign Management: Ability to create, manage, and optimize Google Ads campaigns (Search, Display, Shopping, Video).

2. Keyword Research: Proficiency in identifying and selecting the right keywords for different campaigns.

3. Ad Copywriting: Skill in writing compelling and effective ad copies that drive clicks and conversions.

4. Bid Management: Knowledge of bidding strategies and budget management to maximize ROI.

5. Analytics and Reporting: Ability to analyze campaign performance using Google Analytics and other tools, and generate insightful reports.

6. A/B Testing: Experience in running and analyzing A/B tests to improve ad performance.

7. Understanding of PPC Metrics: Familiarity with metrics like CTR,



CPC, Quality Score, Conversion Rate, etc.

Social Media Marketing Skills

1. Content Creation:

- Strong skills in creating engaging content tailored to different social media platforms, including graphics, videos and copywriting.

2. Social Media Strategy:

- Ability to develop and implement effective social media strategies that align with brand goals and target audiences.

3. Platform Expertise:

- Deep understanding of major platforms (Facebook, Instagram, Twitter, LinkedIn, Email Marketing) and their algorithms, ad formats and best practices.

4. Community Management:

- Experience in engaging with followers, responding to comments and fostering a community around the brand.

5. Paid Social Advertising:

- Expertise in setting up, managing and optimizing paid social media campaigns (e.g., Facebook Ads, Instagram Ads).

6. Analytics & Reporting:

- Proficiency in social media analytics tools (e.g., Hootsuite, Sprout Social) to track performance, interpret data and generate insights.

7. Trend Awareness:

- Keeping up with the latest social media trends, viral content, and platform updates to stay ahead in the dynamic landscape.

ADDITIONAL SKILLS: 1. Project Management:

- Ability to manage multiple projects, meet deadlines and coordinate with teams / Clients effectively.

2. Communication Skills:

- Strong verbal and written communication skills for client interaction, report generation and team collaboration.

3. Creative Thinking:

- A knack for coming up with innovative ideas that resonate with the target audience and stand out in the market.

4. Analytical Mindset:

- Capability to analyze data and metrics to inform strategies, optimize campaigns, and demonstrate ROI.

5. Adaptability:

- Willingness to learn and adapt quickly to new tools, technologies and changes in the digital marketing landscape.

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Digital Marketing Specialist (Gurugram)
🏢 pink panda
📍 Gurugram