Digital Marketing Specialist (Performance Marketing)

Boketto Travels | New Delhi

About the Role

We’re looking for a Digital Marketing Specialist with strong expertise in performance marketing to drive qualified leads, optimise customer acquisition costs and scale Boketto’s growth through data-driven campaigns.

Key Responsibilities

•⁠ ⁠Plan, execute and optimise Meta Ads and Google Ads campaigns.

•⁠ ⁠Drive qualified leads and bookings while improving CPL, CAC and ROAS.

•⁠ ⁠Manage campaign budgets, audience targeting, retargeting and A/B testing.

•⁠ ⁠Track campaign performance, lead quality and conversions using GA4, Google Tag Manager and Meta Pixel.

•⁠ ⁠Implement SEO strategies to improve organic traffic and Google search visibility.





•⁠ ⁠Work with CRM tools such as HubSpot to track lead sources, conversion rates and marketing performance.

•⁠ ⁠Collaborate with the creative team to develop high-performing ad creatives.

Requirements

•⁠ ⁠2–4 years of hands-on digital marketing experience, primarily in performance marketing.

•⁠ ⁠Robust expertise in Meta Ads and Google Ads.

•⁠ ⁠Working knowledge of SEO, Google Analytics, conversion tracking and CRM platforms.

•⁠ ⁠Strong analytical skills and a results-driven approach.

Location: New Delhi

Experience: 2–4 years

📌 Digital Marketing Specialist (New Delhi)
🏢 BokettoTravels
📍 New Delhi