– Digital Marketing Manager

Company: TELAWNE POWER EQUIPMENTS PVT. LTD.

Position Title: Digital Marketing Manager

Location: Thane, Maharashtra, India

Experience: 9–13 Years

Working Days- Monday to Saturday

Reporting To: Head – Corporate Communications

Company Profile

TELAWNE POWER EQUIPMENTS PVT. LTD. is engaged in the manufacturing and repair of Power and Distribution Transformers and Substations. The company manufactures Oil Immersed Power and Distribution Transformers up to 50 MVA, 132 kV Class; Resin Impregnated Dry Type Transformers up to 5 MVA, 22 kV Class; Cast Resin Dry Type Transformers up to 5 MVA, 33 kV Class; and Unitised and Pad Mounted Substations up to 2 MVA, 33 kV Class.

With an installed capacity of 1,000 MVA per annum, Telawne caters to Government and Semi-Government undertakings, utilities, real estate, refineries, chemical, automobile, power, pharmaceutical, paper, steel, and other industrial sectors.

Job Summary The Digital Marketing Manager will be responsible for developing and executing the company's digital marketing strategy to strengthen online brand visibility, enhance digital presence, generate qualified business leads, and support business growth across domestic and international markets. The role involves managing digital campaigns, website performance, SEO, paid advertising, social media marketing, marketing analytics, and digital content initiatives in coordination with the Head – Corporate Communications and internal stakeholders.

Key Responsibilities

- Digital Marketing Strategy: Develop and implement integrated digital marketing strategies aligned with the company's business objectives, brand positioning, and marketing priorities.
- Website Management: Oversee corporate website management, content updates, landing pages, user experience, website performance, and conversion optimisation.
- SEO & SEM: Lead search engine optimisation (SEO), search engine marketing (SEM), keyword research, technical SEO, on-page and off-page optimisation, and organic traffic growth.
- Performance Marketing: Plan, execute, and optimise paid digital campaigns across Google Ads, LinkedIn Ads, and other relevant platforms to improve brand reach, lead generation, and campaign ROI.
- Social Media Marketing: Manage digital marketing activities across LinkedIn, YouTube,



and other relevant platforms to strengthen brand visibility, audience engagement, and industry positioning.
- B2B Lead Generation: Develop digital campaigns and lead-generation initiatives targeting industrial customers, OEMs, consultants, EPC contractors, utilities, and other relevant business segments.
- Content Marketing: Coordinate the development of website content, blogs, technical articles, product-focused content, case studies, email campaigns, and digital marketing collaterals in collaboration with the Head – Corporate Communications and technical teams.
- Marketing Automation & Email Campaigns: Manage email marketing, lead nurturing, marketing automation, and campaign workflows to improve prospect engagement and lead conversion.
- Analytics & Reporting: Monitor website traffic, search rankings, campaign performance, lead quality, conversion rates, cost per lead, and marketing ROI using tools such as Google Analytics 4, Google Search Console, Google Tag Manager, and relevant advertising dashboards.
- Digital Branding: Ensure consistency in brand identity, messaging, and visual communication across digital platforms in coordination with the Head – Corporate Communications.
- International Digital Marketing: Plan and execute digital initiatives to improve online visibility and generate business enquiries from relevant export markets.
- Marketing Technology: Identify and implement suitable digital marketing tools, tracking systems, and optimisation techniques to improve campaign effectiveness and operational efficiency.
- Cross-functional Coordination: Work closely with Sales, Business Development, Product/Technical, and Corporate Communications teams to align digital campaigns with business priorities and lead follow-up requirements.
- Budget Management: Plan and monitor digital marketing budgets, evaluate campaign effectiveness, and optimise spending to achieve measurable business outcomes.




- Team & Agency Management: Lead the digital marketing team, coordinate with external agencies and service providers, and ensure timely execution of campaigns and marketing initiatives.
- Performance Reviews: Prepare periodic digital marketing performance reports and present insights, campaign outcomes, and improvement plans to the Head – Corporate Communications.

Qualifications

- Bachelor's degree in Marketing, Digital Marketing, Business Administration, Mass Communication, or a related field.
- MBA or postgraduate qualification in Marketing/Digital Marketing preferred.

Experience

- 9–13 years of relevant experience in digital marketing, performance marketing, SEO/SEM, online brand management, and lead generation.
- Experience in manufacturing, engineering, electrical equipment, power, industrial products, or other technical B2B environments will be an advantage.
- Proven experience in managing digital marketing campaigns, website performance, lead-generation initiatives, and marketing budgets.
- Experience in team handling and managing external digital marketing agencies preferred.

Required Skills

- Robust expertise in digital marketing strategy, SEO, SEM, and performance marketing.
- Hands-on knowledge of Google Ads, LinkedIn Ads, Google Analytics 4, Google Search Console, and Google Tag Manager.
- Experience in website management, content marketing, email marketing, and marketing automation.
- Strong understanding of lead generation, conversion optimisation, campaign analytics, and ROI measurement.
- Ability to interpret marketing data and translate insights into actionable strategies.
- Strong project management, team leadership, communication, and stakeholder coordination skills.
- Understanding of industrial marketing and long B2B sales cycles preferred.

Working Conditions

- Full-time position based in Thane, Maharashtra.
- May require coordination with internal departments, external agencies, and business stakeholders.
- Occasional travel for business meetings, exhibitions, and marketing-related activities may be required.

Benefits:
- Provident Fund

Application Question(s):
- How many years of total experience do u have?
- Do you have manufacturing company experience?

Work Location: In person

📌 Digital Marketing Manager (Thane)
🏢 Telawne Power Equipment's
📍 Thane