16 Oct
|
Pratiyogita Darpan
|
Agra
16 Oct
Pratiyogita Darpan
Agra
We are hiring a Digital Marketing Manager (3–5+ years) to manage our digital marketing team and oversee end-to-end marketing operations across multiple digital platforms. The role requires robust leadership, strategic planning, budget allocation, performance monitoring, and data-driven decision-making to ensure the team delivers measurable business results.
Experience: Minimum 6–7 years
Location: Agra Only
Employment Type: Full-time
About the Role
We are looking for a Digital Marketing Manager with strong hands-on experience in generating sales through paid and organic digital channels and managing a digital marketing team.
The candidate will be responsible for planning, executing, optimizing and scaling campaigns across Google, Meta, YouTube, Amazon, Flipkart and other relevant platforms. The role requires a strong understanding of audience targeting, conversion tracking, campaign performance and lead/customer quality.
The candidate will be accountable for sales, revenue, ROAS/ROI and overall digital marketing performance, while ensuring the team delivers campaigns and marketing activities on time.
Key Responsibilities
- Lead and manage the digital marketing team, assign responsibilities, set priorities, monitor performance and ensure timely execution of all activities.
- Develop and execute sales-focused digital marketing strategies across Google, Meta, YouTube, Microsoft, LinkedIn and other relevant platforms.
- Manage and optimize paid campaigns, remarketing, native advertising, display and other acquisition channels to drive sales and qualified leads.
- Conduct A/B tests across creatives, audiences, offers and landing page experiences to improve campaign performance and conversion rates.
- Identify, test and scale new digital acquisition channels, audiences, campaigns and partnerships based on performance.
- Take ownership of digital marketing P&L;, including marketing budgets, revenue, customer acquisition cost, ROAS, ROI and overall campaign profitability.
- Coordinate with e-commerce, content, creative and other teams to ensure smooth execution of marketing campaigns.
- Review team and campaign performance regularly, identify gaps and take corrective actions to improve results.
- Prepare daily, weekly and monthly performance reports and present key insights, achievements and action plans to management.
Tracking, Attribution and Analytics
- Implement and maintain GA4, Google Tag Manager, advertising pixels, conversion events and UTM tracking.
- Connect advertising platforms, landing pages and CRM systems to measure the complete lead journey.
Mandatory Skills and Experience
- Minimum 3–5 years of digital marketing experience with strong hands-on experience in performance marketing, sales generation, campaign management and team leadership.
- Proven experience managing Google, Meta, YouTube, Microsoft, LinkedIn and other paid/organic acquisition channels, including native advertising, direct media buying, affiliate partnerships and programmatic/DSP campaigns.
- Strong understanding of audience targeting, tracking, attribution, CRM integration, conversion optimization, remarketing and A/B testing across creatives, audiences, offers and landing pages.
- Proven ability to drive sales and revenue while managing marketing budgets and taking ownership of P&L;, ROAS, ROI, CAC, conversion rate and lead quality.
- Working knowledge of SEO, content marketing, email/WhatsApp automation and organic acquisition, with the ability to evaluate and scale new acquisition opportunities.
- Strong analytical, problem-solving and leadership skills, with the ability to independently troubleshoot campaigns, optimize performance, manage teams and deliver measurable business results.
📌 Digital Marketing Manager (Agra)
🏢 Pratiyogita Darpan
📍 Agra