DIGITAL MARKETING MANAGER –

Job Overview

We are looking for a creative, result-oriented, and experienced Digital Marketing Manager to join our team. The candidate will be responsible for planning, developing, implementing, and managing digital marketing strategies to promote the company’s products and services, increase brand awareness, generate quality leads, and drive business growth. The ideal candidate should have strong knowledge of digital marketing, SEO, social media marketing, online advertising, content marketing, and campaign management, along with leadership and analytical skills.

Key Responsibilities

- Develop and implement effective digital marketing strategies to achieve the company’s business goals.
- Plan, execute, and manage digital marketing campaigns across various online platforms.
- Manage the company’s online presence, including its website, social media accounts, and other digital channels.
- Develop and implement Search Engine Optimization (SEO) strategies to improve website rankings and organic traffic.
- Plan and manage paid advertising campaigns through Google Ads and social media advertising platforms.
- Monitor and manage social media platforms to increase brand awareness, audience engagement, and customer reach.
- Create and oversee digital marketing content, including promotional posts, advertisements, blogs, videos, and website content.
- Generate quality leads through online marketing campaigns and optimize strategies to improve lead conversion.
- Conduct market research, competitor analysis, and audience research to identify new marketing opportunities.
- Monitor website traffic, campaign performance, customer engagement, and lead generation using analytics tools.




- Analyze campaign results and prepare regular performance reports with actionable recommendations.
- Manage digital marketing budgets and ensure effective utilization of marketing resources.
- Coordinate with the sales, content creation, graphic design, and business development teams to achieve marketing objectives.
- Identify current digital marketing trends, tools, and technologies to improve campaign performance.
- Develop strategies to improve customer acquisition, retention, brand visibility, and online sales.
- Ensure consistent brand messaging across all digital marketing channels.
- Manage marketing projects, assign tasks to team members, and monitor their performance.
- Maintain deadlines, campaign schedules, reporting standards, and professional work practices.
- Continuously improve digital marketing strategies based on market trends, customer behaviour, and campaign results.

Required Skills
- Strong knowledge of digital marketing strategies and online promotional techniques.
- Good understanding of Search Engine Optimization (SEO) and Search Engine Marketing (SEM).
- Experience with Google Ads, Meta Ads, and other relevant digital advertising platforms.
- Knowledge of social media marketing and social media account management.
- Familiarity with Google Analytics, Google Search Console,



and digital marketing reporting tools.
- Understanding of content marketing, keyword research, website optimization, and lead generation.
- Ability to analyze marketing data and make data-driven decisions.
- Strong communication, leadership, planning, and team management skills.
- Creative thinking and problem-solving abilities.
- Ability to manage multiple campaigns, projects, and deadlines effectively.
- Knowledge of website management, WordPress, and basic website optimization is an advantage.
- Ability to manage marketing budgets and improve return on investment (ROI).
- Willingness to learn new marketing tools, technologies, and industry trends.
- Relevant work experience in digital marketing or marketing management is preferred.

Performance Expectations The selected candidate is expected to develop and execute effective digital marketing campaigns, improve the company’s online visibility, generate quality leads, increase website traffic, strengthen brand awareness, and contribute to business growth. The candidate should regularly monitor campaign performance, optimize advertising expenditure, achieve assigned marketing targets, prepare performance reports, and ensure that digital marketing activities deliver measurable results. The Digital Marketing Manager is also expected to lead the marketing team effectively, maintain professional standards, identify new business opportunities, and continuously improve marketing strategies to achieve the company’s short-term and long-term objectives.

Pay: ₹19,500.00 - ₹34,500.00 per month

Benefits

- Work from home

Work Location: In person

📌 Digital Marketing Manager (Kanapati)
🏢 Advanced Business Systems
📍 Kanapati