Key Responsibilities

1.

Digital Marketing

Strategy &

- Planning

- Develop and execute digital marketing strategies for multiple business verticals.

- Create monthly marketing calendars, campaign plans, and promotional strategies.

- Identify target audiences, market trends, and growth opportunities.

- Maintain consistent brand identity and messaging across all businesses.

2.

Social Media

Management &

- Content Creation

- Manage social media accounts, including Instagram, Facebook, LinkedIn, and other relevant platforms.

- Plan, create, design, and publish engaging posts, reels, stories, videos, and promotional creatives.

- Develop content ideas, captions, hashtags, and campaign themes.

- Coordinate photography, videography, and other creative requirements as needed.

- Ensure regular posting and audience engagement across platforms.

3. Paid Advertising &

- Campaign Management

- Plan, launch, manage, and optimize paid advertising campaigns on Meta Ads (Facebook and Instagram), Google Ads, and other relevant platforms.

- Develop campaigns for brand awareness, lead generation, inquiries, and conversions.

- Manage advertising budgets and monitor campaign performance.

- Test different ad creatives, audiences, and messaging to improve results.

- Track cost per lead, conversion rates, return on ad spend, and overall campaign effectiveness.

4. Lead Generation &

- Business Growth

- Develop digital campaigns to generate quality leads for education, real estate, and other business operations.

- Create effective landing page, website, and lead-generation strategies.

- Coordinate with sales and business teams to improve lead follow-up and conversion.

- Identify opportunities to increase inquiries, admissions, property leads,



and business revenue.

5. Website, SEO &

- Analytics

- Manage website content updates and basic search engine optimization (SEO).

- Monitor website traffic, campaign analytics, and social media insights.

- Prepare monthly performance reports with key metrics and recommendations.

- Use tools such as Google Analytics, Google Search Console, Meta Business Suite, and advertising dashboards.

6. Multi-Brand Coordination &

- Reporting

- Manage marketing priorities and deadlines across multiple business operations.

- Maintain separate content calendars, advertising plans, and performance reports for each business.

- Coordinate with management, designers, vendors, and other team members when required.

- Recommend recent marketing ideas, tools, and strategies to improve business growth.

Required Skills &

- Qualifications

- Bachelor's degree or relevant qualification in Marketing, Digital Marketing, Business, or a related field preferred.

- 3–5 years of hands-on digital marketing experience preferred.

- Practical experience with Meta Ads Manager and Google Ads.

- Strong skills in social media management, content planning, and campaign execution.

- Ability to create marketing creatives using Canva, Adobe tools, or similar software.

- Understanding of lead generation, audience targeting, retargeting, and conversion optimization.

- Knowledge of SEO, website management, analytics, and performance reporting.

- Excellent communication, organization, planning, and problem-solving skills.

- Ability to manage multiple projects and business verticals independently.

Pay: ₹20,000.00 - ₹35,000.00 per month

Benefits

- Cell phone reimbursement

- Flexible schedule

- Provident Fund

Work Location: In person

📌 Digital Marketing Manager (Jalandhar)
🏢 GROUP OF STATE PUBLIC SCHOOLS
📍 Jalandhar