We are looking for a Digital Marketing & Lead Generation Executive to manage digital marketing activities, improve online visibility and generate qualified B2B leads for its elevator products and solutions.
The ideal candidate should have hands-on experience in LinkedIn marketing, digital content creation, online prospecting, email campaigns and B2B lead generation. This position requires a combination of digital marketing, market research, proactive outreach and lead management.
Key Responsibilities
Digital Marketing
- Manage company profiles on LinkedIn, Instagram and other relevant platforms.
- Plan and execute digital marketing campaigns to increase brand awareness and generate enquiries.
- Create product posts, case studies, videos, technical explainers and other marketing content.
- Maintain consistent brand communication across digital channels.
B2B Lead Generation
- Identify prospective companies, projects and decision-makers through LinkedIn, industry directories and online research.
- Generate leads from elevator companies, builders, developers, architects, consultants, contractors and facility-management companies.
- Conduct outreach through LinkedIn messages, email campaigns, WhatsApp and telephone calls.
- Follow up with prospects, nurture relationships and schedule meetings or product presentations for the sales team.
- Build and maintain an organized database of prospects and business contacts.
Website & Campaign Management
- Coordinate website updates and maintain product information, case studies, images and other content.
- Support basic SEO activities and monitor website traffic and product enquiries.
- Maintain lead trackers or CRM records and track campaign results.
- Prepare reports on leads generated, qualified enquiries, meetings and conversions.
- Identify effective marketing channels and improve campaigns based on performance.
Required Qualifications & Skills
- Graduate in Marketing, Business Administration, Mass Communication, Digital Marketing or a related field.
- 2–3 years of experience in Digital Marketing, B2B Lead Generation, Inside Sales or Business Development.
- Hands-on experience in LinkedIn prospecting and online lead generation.
- Knowledge of Instagram, email marketing, website-content management and basic SEO.
- Familiarity with Canva or similar content-creation tools.
- Working knowledge of CRM/lead-management tools, Microsoft Excel or Google Sheets.
- Good written and verbal communication skills in English and working knowledge of Hindi.
- Strong research, communication, follow-up and organizational skills.
- Ability to understand technical products and explain their benefits to prospective customers.
Preferred Experience Candidates with experience in industrial products, engineering products, elevator systems, HVAC, construction, electrical products, automation or other B2B sectors will be preferred.
Basic video editing, Google Analytics and digital advertising knowledge will be an added advantage.
What We Offer
- Chance to develop the company's digital marketing and lead-generation function.
- Exposure to elevator companies, builders and infrastructure professionals.
- Training on company products and the elevator industry.
- Scope to experiment with marketing campaigns and new lead-generation channels.
How to Apply Please send your updated CV to
[email protected] with the following information:
- Current CTC
- Expected CTC
- Notice Period
- Examples of social-media pages, campaigns or content previously managed
- Brief details of B2B leads generated in previous roles
Job Location: Pimple Nilakh, Pune.
Application Question(s)
- Current CTC
- Expected CTC
- Current Location
- Notice Period
Work Location: In person
📌 Digital Marketing & Lead Generation Executive (Pimple Nilakh)
🏢 Souave consulting
📍 Pimple Nilakh