Company: Bawse Baby

Location: Coimbatore, Tamil Nadu

Work Mode: Work from Office

Department: Marketing

Employment Type: Internship

About Bawse Baby

Bawse Baby is a baby and toddler essentials brand focused on creating comfortable, practical and thoughtfully designed products for little ones. We are growing our digital presence and looking for enthusiastic individuals who want hands-on experience in digital marketing, e-commerce and brand building.

Role Overview

We are looking for a proactive and creative Digital Marketing Intern to support our marketing team across social media, content marketing, influencer outreach, campaign execution and e-commerce activities.

This internship offers an opportunity to learn how a growing D2C brand attracts customers, builds engagement and drives online sales through digital channels.

Key Responsibilities1. Social Media Management

- Assist in planning and executing the Instagram and Facebook content calendar.
- Schedule social media posts, Reels, stories and promotional content.
- Monitor comments, messages, engagement and audience interactions.
- Research trending content formats, audio, hashtags and relevant topics.
- Track social media performance and prepare weekly reports.

1. Content Marketing

- Assist in brainstorming creative ideas for Reels, campaigns and product promotions.
- Write engaging captions, product descriptions, hooks and basic marketing copy.
- Coordinate with the creative team for video shoots, graphic designs and campaign assets.
- Research parenting trends, baby-care topics and content ideas relevant to our audience.
- Support the creation of educational, promotional and brand-storytelling content.

1. Influencer Marketing

- Research and identify relevant parenting, mom and lifestyle influencers.




- Build and maintain an influencer database with contact details and performance metrics.
- Assist with influencer outreach, follow-ups, product seeding and collaboration coordination.
- Track influencer deliverables, campaign performance and content usage permissions.

1. Digital Campaigns and Performance Marketing Support

- Assist the marketing team with Meta Ads and Google Ads campaign coordination.
- Organise campaign creatives, links, offers and promotional information.
- Monitor basic metrics such as reach, impressions, clicks, engagement and conversions.
- Help analyse campaign reports and identify opportunities for improvement.
- Learn how paid advertising supports customer acquisition and online sales.

1. E-commerce and Website Support

- Assist with updating product listings, descriptions, images and promotional banners.
- Check product information, pricing and availability on the website.
- Support website merchandising and seasonal promotional campaigns.
- Monitor basic e-commerce metrics such as website sessions, conversion rate and orders.
- Help identify customer questions and website content gaps.

1. Research and Reporting

- Conduct competitor research across baby-care, kidswear and D2C brands.
- Maintain marketing trackers, content calendars and campaign reports.
- Assist in analysing customer feedback, campaign results and content engagement.
- Share actionable ideas to improve brand visibility and customer engagement.





Skills and Qualifications
- Currently pursuing or recently completed a degree or diploma in Marketing, Business Administration, Communications, Media or a related field.
- Strong interest in digital marketing, social media and e-commerce.
- Good written communication skills in English.
- Familiarity with Instagram, Facebook and other social media platforms.
- Basic knowledge of Canva, spreadsheets and content scheduling tools is an advantage.
- Analytical thinking, attention to detail and willingness to learn.
- Ability to manage multiple tasks and work collaboratively with the marketing team.

Freshers are welcome to apply. Prior internship experience is an advantage but not mandatory.

Key Learning Outcomes

During the internship, you will gain practical exposure to:

- Social media strategy and content planning.
- Influencer marketing and brand collaborations.
- D2C e-commerce operations and customer acquisition.
- Digital campaign execution and performance tracking.
- Marketing analytics, competitor research and campaign reporting.

Performance Expectations
- Consistent execution of assigned marketing activities.
- Timely updates to content calendars and campaign trackers.
- Quality of research, content ideas and marketing coordination.
- Accuracy and consistency in reporting.
- Initiative in identifying trends and proposing improvements.

Ideal Candidate We are looking for someone who is curious, organised, creative and eager to learn by doing. The ideal candidate follows social media trends, enjoys understanding consumer behaviour and wants to build practical digital marketing skills in a quick-growing D2C brand.

Pay: ₹10,000.00 - ₹20,000.00 per month

Work Location: In person

📌 Digital Marketing Intern (Coimbatore)
🏢 Bawse Baby
📍 Coimbatore