Designation: Digital Marketing Executive

Department: Marketing

Reporting To: Head – Admissions & Marketing / Director

Job Summary

Yenepoya (Deemed to be University), Bengaluru, is looking for a creative, analytical, and results-driven Digital Marketing Executive to manage and execute digital marketing activities that strengthen the institution's online presence, promote academic programmes, generate prospective student enquiries, and support admissions targets.

The candidate should have hands-on experience in SEO, graphic designing, video editing, paid digital advertising, Cost Per Lead (CPL) optimisation, lead generation, and campaign performance analysis. Preference will be given to candidates with experience in educational institutions, colleges, universities, EdTech companies, or similar organisations.

Key Roles and Responsibilities

1. Search Engine Optimisation (SEO)

- Optimise the institutional website and programme landing pages to improve search engine rankings and organic traffic.
- Conduct keyword research, competitor analysis, on-page and off-page SEO, and technical SEO.
- Optimise website content, metadata, headings, images, internal links, and landing pages.
- Monitor website performance using Google Analytics 4, Google Search Console, and other SEO tools.
- Identify opportunities to improve search visibility, website engagement, and organic lead generation.

2. Graphic Designing and Creative Development

- Design creative content for digital campaigns, social media platforms, advertisements, websites, and promotional materials.
- Develop posters, banners, brochures, infographics, admission creatives, and event-related designs.
- Create visually engaging content aligned with the university's branding guidelines.
- Use tools such as Canva, Adobe Photoshop, Illustrator, or other relevant design software.
- Coordinate with internal teams to develop creatives for academic programmes, admissions, events, and institutional campaigns.

3. Video Editing and Multimedia Content

- Edit promotional videos, student testimonials, campus videos, programme introductions, reels, shorts, and other digital content.
- Create engaging video creatives suitable for Instagram, Facebook, YouTube, and other relevant platforms.
- Add captions, transitions, subtitles, voice-overs, music, and other elements to improve video engagement.
- Repurpose existing video footage into short-form content for digital campaigns.
- Coordinate with the team for content shoots and ensure timely delivery of video assets.

4. Paid Digital Advertising and CPL Management

- Plan, execute, and optimise paid advertising campaigns through Google Ads, Meta Ads (Facebook and Instagram),



and other relevant platforms.
- Monitor and optimise Cost Per Lead (CPL) to generate quality enquiries within approved marketing budgets.
- Track campaign performance, including impressions, clicks, click-through rate (CTR), conversion rate, CPL, and cost per acquisition where applicable.
- Conduct A/B testing of ad creatives, headlines, audience segments, landing pages, and campaign strategies.
- Allocate budgets efficiently and recommend changes based on campaign performance.
- Prepare regular reports on campaign expenditure, leads generated, lead quality, and conversion performance.

5. Lead Generation and Admissions Marketing

- Develop and implement digital strategies to generate enquiries for the university's academic programmes.
- Generate leads through paid campaigns, organic search, landing pages, social media, and other digital channels.
- Create and optimise landing pages, enquiry forms, and calls to action to improve lead conversion.
- Monitor lead volume, quality, source, and cost to identify the most effective acquisition channels.
- Coordinate with the admissions and counselling teams to ensure timely follow-up on digital leads.
- Track the lead journey from initial enquiry to application and admission wherever data is available.
- Identify opportunities to improve lead quality, reduce CPL, and increase enquiry-to-admission conversions.

6. Social Media and Digital Content Management

- Manage and schedule content across relevant institutional social media platforms.
- Develop content calendars for admissions, programme promotions, student achievements, campus activities, and institutional events.
- Monitor engagement, reach, follower growth, website traffic, and lead generation from social media.
- Respond to or coordinate responses to digital enquiries and comments, following institutional guidelines.
- Identify relevant digital trends and recommend suitable content formats and campaign opportunities.

7. Website, Analytics and Performance Reporting

- Coordinate website updates, programme information, admission announcements, and landing-page content.
- Set up and monitor campaign tracking using UTM parameters, conversion tracking, pixels, and other relevant tools.
- Analyse traffic sources, user behaviour, campaign performance, lead quality, and conversion trends.




- Prepare weekly and monthly performance reports covering SEO, paid campaigns, CPL, lead generation, and creative performance.
- Use data-driven insights to recommend improvements in marketing efficiency and campaign outcomes.

8. Coordination and Institutional Branding

- Coordinate with admissions, academic departments, design teams, and external agencies to execute marketing campaigns.
- Ensure consistency in institutional branding, messaging, and visual communication.
- Support digital promotion of admission drives, open days, academic events, webinars, and other institutional initiatives.
- Maintain organised records of campaigns, creatives, budgets, leads, and performance reports.
- Perform other digital marketing activities assigned by the reporting authority.

Educational Qualification

- Bachelor's degree in Marketing, Digital Marketing, Business Administration, Mass Communication, Media Studies, Computer Applications, or a related discipline.
- A diploma or professional certification in Digital Marketing is preferred.
- Candidates with relevant practical skills and a strong portfolio of digital marketing work will be preferred.

Experience and Technical Skills

- Minimum 3 years of relevant experience in digital marketing.
- Experience in higher education, educational institutions, universities, EdTech, or the training sector is preferred.
- Hands-on experience with Google Ads, Meta Ads, SEO, keyword research, and lead generation.
- Practical knowledge of graphic designing and video editing tools.
- Experience managing CPL, advertising budgets, conversion tracking, and campaign optimisation.
- Working knowledge of Google Analytics 4, Google Search Console, landing-page optimisation, and performance reporting.
- Familiarity with CRM systems and lead management processes is an added advantage.
- Robust analytical, creative, communication, coordination, and time-management skills.

Ideal Candidate Profile The ideal candidate will be a hands-on digital marketing professional who can independently manage the complete digital campaign process—from designing creatives and optimising website content to running paid advertisements, generating leads, controlling CPL, and analysing campaign results. Candidates should be able to demonstrate their practical capabilities through a portfolio of designs and videos, SEO results, advertising campaigns, or lead-generation performance reports, wherever available.

Pay: From ₹35,000.00 per month

Benefits

- Provident Fund

Application Question(s):
- Do you have experience in working with educational institutions?

Work Location: In person

📌 Digital Marketing Executive (Thanisandra)
🏢 Yenepoya University-Bangalore
📍 Thanisandra