About the Role

Rural Health Care Foundation (RHCF) is seeking a data-driven and creative Digital Marketing Executive to amplify our mission of providing affordable primary healthcare. This role is crucial for building brand awareness, driving fundraising initiatives, and expanding our digital footprint across various channels. The ideal candidate will blend marketing technical skills with a passion for social impact, helping us connect with donors, stakeholders, and the communities we serve.

Key Responsibilities

Strategy & Campaign Management

- Develop, implement, and manage comprehensive digital marketing campaigns tailored to the healthcare and NGO sector.
- Plan and execute lead generation and fundraising campaigns across digital platforms (Meta Ads, Google Ads).
- Manage the digital marketing budget and optimize spend to achieve maximum return on investment (ROI) for donation drives and awareness campaigns.

Social Media & Content Creation

- Manage RHCF’s presence across all social media platforms (Facebook, Instagram, LinkedIn, X/Twitter).
- Create engaging, impact-driven content (graphics, short-form videos, and copy) that highlights clinic operations, patient stories, and health camps.
- Collaborate with internal teams to ensure all content aligns with RHCF’s brand guidelines and organizational messaging.

SEO & Website Management

- Maintain and update the RHCF website, ensuring a seamless user experience for donors and stakeholders.
- Implement on-page and off-page SEO strategies to improve organic search rankings and website traffic.
- Monitor website performance and user behavior to recommend and execute improvements.





Email Marketing & Donor Engagement

- Design and execute regular email marketing campaigns and newsletters to keep donors, corporate partners, and volunteers engaged.
- Segment email lists and personalize communications to improve open rates and conversion.

Analytics & Reporting

- Track, analyze, and report on the performance of all digital marketing campaigns using tools like Google Analytics, Meta Business Suite, and Mailchimp.
- Provide actionable insights and strategic recommendations to the management team based on data trends.

Qualifications & Skills

Required Experience

- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Minimum of 2 years of proven, hands-on experience in digital marketing, social media management, or digital advertising.

Technical Skills

- Proficiency in running paid campaigns on Meta (Facebook/Instagram) and Google Ads.
- Strong understanding of SEO, SEM, and web traffic metrics.
- Hands-on experience with content creation and design tools (e.g., Canva, Adobe Creative Suite).
- Experience with email marketing platforms (e.g., Mailchimp, Brevo) and CRM basics.
- Familiarity with AI tools for content generation and workflow efficiency is a plus.

Soft Skills

- Excellent written and verbal communication skills in English and Bengali.
- Strong copywriting skills with the ability to write compelling, empathetic narratives.
- Analytical mindset with a problem-solving approach.
- Ability to work independently and manage multiple projects in a dynamic environment.

Pay: ₹25,000.00 - ₹30,000.00 per month

Perks

- Flexible schedule

Work Location: In person

📌 Digital Marketing Executive (Bhowanipore)
🏢 Rural Health Care Foundation
📍 Bhowanipore