16 Oct
|
innoKNOWVEX
|
Bengaluru
16 Oct
innoKNOWVEX
Bengaluru
Company: Innoknowvex Edutech Pvt. Ltd.
Location: Bengaluru, Karnataka
Department: Digital Marketing & Branding
Employment Type: Full-time
Job SummaryWe are looking for a creative and proactive Digital Marketing & Content Executive to strengthen our online presence, promote our company and educational courses, and build brand awareness across digital platforms. The candidate will be responsible for creating engaging marketing materials, producing promotional videos, managing the company's LinkedIn profile, and supporting digital campaigns to increase brand visibility and audience engagement.
Key Responsibilities1. Digital Branding & Marketing
- Promote the company, its services, and educational courses across online platforms.
- Develop creative ideas and campaigns to improve brand awareness and online engagement.
- Maintain consistent branding across all marketing materials and digital channels.
2. Graphic Design & Marketing Materials
- Create office promotional posters, digital posters, brochures, and marketing creatives.
- Design course-specific brochures highlighting course details, syllabus, learning outcomes, and key benefits.
- Prepare qualified PowerPoint presentations for company introductions, product presentations, course promotions, and business requirements.
3. Video Content Creation
- Plan, create, and publish a minimum of 4 videos per week, covering:
- Educational and domain-related videos.
- Funny, relatable, and trending content.
- Company and course promotional videos.
- Brand awareness and engagement-focused videos.
- Develop creative concepts and scripts, coordinate video recording, and handle editing and publishing.
- Create engaging content that increases audience interest in the company and its offerings.
4. LinkedIn Profile Management
- Manage and maintain the company's official LinkedIn profile.
- Plan and publish regular posts, promotional content, videos, and company updates.
- Create a content calendar and maintain a consistent posting schedule.
- Monitor engagement, reach, followers, and overall page performance.
5. Content Planning & Performance Tracking
- Research industry trends, competitor activities, and relevant content ideas.
- Coordinate with HR, Sales, and other internal teams to collect information and develop promotional content.
- Track content performance and recommend improvements based on audience engagement and campaign results.
Required Skills
- Basic to intermediate graphic design skills using Canva or similar tools.
- Video editing skills using CapCut, Premiere Pro, or similar applications.
- Good knowledge of LinkedIn page management and social media marketing.
- Ability to create professional brochures, posters, presentations, and course-related marketing materials.
- Strong creative thinking, content planning, and communication skills.
- Ability to work independently, manage deadlines, and handle multiple creative tasks.
Performance Expectations
- Minimum 4 completed videos for 30 second per week.
- Regular creation of posters, brochures, presentations, and course promotional materials based on business requirements.
- Consistent management and growth of the company's LinkedIn presence.
- Timely execution of the content calendar and assigned marketing activities.
- Periodic reporting on content output, reach, engagement, and other relevant performance metrics.
Preferred Qualifications
- Bachelor's degree or relevant qualification in Digital Marketing, Media, Graphic Design, Communications, or a related field.
- Relevant experience in digital marketing, content creation, branding, or social media management is preferred.
- A portfolio of previous designs, videos, or social media campaigns will be an advantage.
📌 Digital Marketing & Content Executive (Bengaluru)
🏢 innoKNOWVEX
📍 Bengaluru