– Digital Marketing Executive

Position: Digital Marketing Executive

Department: Marketing

Location: Kasturi Nagar, Bengaluru, Karnataka

Industry: Manufacturing / Classroom Furniture / School Furniture / Toys & Play Equipment

Reporting To: Marketing Head / Management

Job Objective

We are looking for a creative and result-oriented Digital Marketing Executive to manage the company's online presence, generate enquiries, improve brand visibility, and support sales growth through digital marketing channels.

Key Responsibilities

* Plan and execute digital marketing campaigns across multiple platforms.

- Manage the company's website, social media pages, Google Business Profile, and other digital platforms.
- Create and publish engaging content for Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
- Develop product-related posts, videos, reels, banners, brochures, and promotional content.
- Manage Google Ads, Meta Ads, and other paid advertising campaigns.
- Generate B2B leads through digital marketing campaigns.
- Track enquiries and coordinate with the Sales Team for lead follow-up.
- Conduct keyword research and implement basic SEO strategies.
- Improve website visibility and organic search rankings.
- Monitor website traffic, leads, engagement, conversions, and campaign performance.
- Prepare weekly and monthly digital marketing reports.
- Coordinate with graphic designers, photographers, video editors, and external agencies when required.
- Develop content for new product launches, exhibitions, company events, and promotional campaigns.
- Research competitors and identify new digital marketing opportunities.
- Maintain a content calendar for social media and digital campaigns.
- Monitor industry trends and customer behaviour.




- Manage online reviews and maintain a positive digital brand presence.
- Support sales and marketing teams with digital brochures, presentations, product content, and lead-generation campaigns.

Key Skills Required

* Good knowledge of Instagram, Facebook, LinkedIn, YouTube, Google Ads and Meta Ads.

- Knowledge of SEO, SEM, Google Analytics/GA4 and Google Search Console.
- Basic knowledge of Canva, Photoshop or similar design tools.
- Good content writing and copywriting skills.
- Positive photography/video and basic video-editing skills will be an advantage.
- Strong analytical and reporting skills.
- Good communication skills.
- Ability to generate and manage B2B leads.
- Creative thinking and ability to develop new marketing ideas.
- Strong follow-up and coordination skills.

Experience

2–5 years of experience in Digital Marketing. Experience in B2B, manufacturing, furniture, education products, toys, or industrial products will be preferred.

Key Performance Indicators (KPIs)

* Qualified leads generated.

- Cost per lead.
- Website traffic and enquiries.
- Social media growth and engagement.
- Google ranking improvement.
- Advertising ROI/ROAS.
- Conversion of digital leads into sales opportunities.
- Content output and campaign consistency.
- Brand visibility across digital platforms.

Qualification

Graduate / MBA Marketing / Digital Marketing Certification or equivalent.

Salary: Not disclosed

Preferred Candidate

A candidate who can independently handle digital marketing from content creation to paid campaigns and lead generation, with a strong focus on measurable business results, will be preferred.

If interested call @(phone hidden)

Pay: ₹30,000.00 - ₹45,000.00 per month

Benefits

- Health insurance
- Leave encashment
- Provident Fund

Work Location: In person

📌 Digital Marketing (Bengaluru)
🏢 Arrow Manpower Support
📍 Bengaluru