16 Oct
|
Beekay Group
|
Ranchi
16 Oct
Beekay Group
Ranchi
We are looking for a creative, results-oriented, and experienced Digital Marketer to manage our digital marketing activities, including social media marketing, Meta Ads, content writing, SEO, and website management. The ideal candidate should have hands-on experience in executing digital marketing campaigns, increasing online visibility, generating leads, and improving overall brand engagement.
Key Responsibilities
1. Social Media Marketing
- Manage company social media accounts, including LinkedIn, Instagram, Facebook, and other relevant platforms.
- Develop monthly content calendars and plan social media campaigns.
- Create engaging posts, captions, creatives, reels, and promotional content in coordination with the design team.
- Monitor engagement, reach, followers, and overall social media performance.
2. Meta Ads Management
- Plan, execute, and optimise paid advertising campaigns on Facebook and Instagram.
- Set up campaign objectives, target audiences, budgets, placements, and retargeting campaigns.
- Monitor campaign performance, cost per lead (CPL), conversions, and return on ad spend (ROAS), where applicable.
- Prepare regular campaign performance reports and recommend improvements.
3. Content Writing
- Write engaging and skilled content for social media posts, advertisements, websites, blogs, and marketing campaigns.
- Develop promotional copy, headlines, captions, and call-to-action messages.
- Ensure all content follows the company's brand voice and marketing objectives.
- Proofread content for accuracy, clarity, grammar, and consistency.
4. SEO Marketing
- Perform keyword research and competitor analysis.
- Implement on-page and off-page SEO strategies to improve website rankings and organic traffic.
- Optimise website content, meta titles, descriptions, headings, URLs, and internal links.
- Monitor website performance using Google Analytics, Google Search Console, and other SEO tools.
- Identify SEO opportunities and prepare performance reports.
5. Website Management
- Manage and regularly update website content, banners, landing pages, images, blogs, and other marketing-related sections.
- Coordinate website changes, technical fixes, and landing page development with developers or external agencies.
- Ensure website content is accurate, user-friendly, mobile-responsive, and SEO-optimised.
- Monitor website traffic, user behaviour, enquiries, and lead-generation performance.
6. Digital Marketing Analytics & Reporting
- Track and analyse the performance of digital marketing campaigns.
- Prepare weekly and monthly reports covering social media engagement, ad performance, website traffic, SEO rankings, and lead generation.
- Identify areas for improvement and implement data-driven marketing strategies.
- Stay updated with the latest digital marketing trends, tools, and platform updates.
Required Qualifications & Skills
- Bachelor's degree in Marketing, Digital Marketing, Business Administration, or a related field preferred.
- Hands-on experience in digital marketing.
- Practical experience in social media management and Meta Ads.
- Good content writing, copywriting, and communication skills.
- Working knowledge of SEO tools and website management systems such as WordPress.
- Familiarity with Google Analytics 4, Google Search Console, Meta Business Suite, and Google Ads is an advantage.
- Ability to analyse campaign data and prepare performance reports.
- Knowledge of Canva or other basic creative tools is an added advantage.
- Strong planning, time management, and multitasking skills.
Pay: ₹20,000.00 - ₹30,000.00 per month
Work Location: In person
📌 Digital Marketer (Ranchi)
🏢 Beekay Group
📍 Ranchi