Department: Digital Marketing & Creative Media

Employment Type: Full-Time

Work Mode: On-site / Hybrid (as applicable)

Experience: 1–3 Years Preferred

About the Role

We are looking for a creative, energetic, and detail-oriented Digital Content Creator to develop engaging digital content for multiple business operations, including education, real estate, and other business ventures.

The candidate will be responsible for conceptualizing, designing, creating, editing, and publishing high-quality content for social media platforms, websites, and digital marketing campaigns. The ideal candidate should have a strong creative mindset, an understanding of social media trends, and the ability to convert business ideas into compelling visual and written content.

The candidate must be comfortable working across different industries and adapting content styles to suit different brands, target audiences, and marketing objectives.

Key Responsibilities1. Social Media Content Creation

- Create engaging social media posts, carousels, stories, reels, short videos, and promotional creatives.
- Develop creative concepts and content ideas for Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
- Write compelling captions, headlines, hooks, calls to action, and relevant hashtags.
- Create educational, promotional, informational, and brand-building content.
- Maintain a consistent posting schedule and ensure timely delivery of content.

1. Graphic Design & Creative Development

- Design attractive social media creatives, banners, advertisements, brochures, flyers, and promotional materials.
- Create visually appealing content aligned with each business's brand identity.
- Develop creative assets for admissions campaigns, property listings, real estate promotions, events, and other business activities.
- Ensure consistency in fonts, colours, layouts, logos, and visual communication.
- Adapt creative designs to different platforms, formats, and advertising requirements.

1. Video Shooting & Editing

- Shoot and edit short-form videos, reels, promotional videos, interviews, testimonials, and business presentations.
- Create engaging video content using appropriate hooks, transitions, subtitles, music,



and visual effects.
- Coordinate basic photography and videography for educational activities, property showcases, events, and business promotions.
- Repurpose long-form footage into short, engaging social media content.
- Stay updated with emerging video formats, editing techniques, and social media trends.

1. Content Planning & Research

- Research trending topics, competitor content, audience interests, and industry developments.
- Develop weekly and monthly content calendars in coordination with the Digital Marketing Manager.
- Generate fresh content ideas for each business vertical.
- Understand the unique selling points of each business and communicate them effectively through content.
- Plan content around festivals, events, launches, admissions, property promotions, and special campaigns.

1. Brand Management & Coordination

- Create separate and relevant content for each business operation.
- Follow brand guidelines and maintain consistency across all digital platforms.
- Coordinate with the Digital Marketing Manager and management team to understand campaign requirements.
- Incorporate feedback and make revisions within agreed timelines.
- Organize creative files, footage, templates, and content assets for future use.

1. Content Publishing & Performance Improvement

- Prepare and schedule approved content across social media platforms.
- Monitor basic content performance, including reach, views, engagement, shares, and saves.
- Identify high-performing content formats and recommend creative improvements.
- Optimize content based on audience engagement and current platform trends.
- Ensure accuracy, quality, and professional presentation of all published material.

Required Skills & Qualifications
- Degree, diploma, or relevant training in Graphic Design, Multimedia, Mass Communication, Digital Media,



or a related field preferred.
- 1–3 years of relevant experience in digital content creation or social media creative production preferred.
- Strong graphic design skills using Canva, Adobe Photoshop, Illustrator, or similar tools.
- Practical video editing skills using CapCut, Adobe Premiere Pro, DaVinci Resolve, or similar software.
- Ability to create reels, short videos, promotional graphics, and engaging social media content.
- Positive writing skills for captions, headlines, scripts, and promotional messages.
- Understanding of Instagram, Facebook, LinkedIn, and YouTube content formats.
- Knowledge of typography, colour combinations, visual storytelling, and brand consistency.
- Ability to manage multiple projects, work independently, and meet deadlines.
- Willingness to learn new tools, trends, and creative techniques.

Preferred Candidate Profile
- A creative thinker with a strong eye for design, visuals, and storytelling.
- Someone who can turn basic business information into engaging digital content.
- A candidate who understands how to create content that attracts attention and encourages inquiries.
- Experience creating content for education, real estate, hospitality, retail, or service-based businesses will be an advantage.
- Ability to shoot basic videos and photographs using a smartphone or camera.
- A proactive, organized individual who can manage multiple brands and creative requirements simultaneously.

Key Performance Indicators (KPIs) Performance will be evaluated based on:
- Quality, creativity, and consistency of content produced.
- Timely delivery of monthly and weekly content requirements.
- Number of posts, reels, videos, and creatives completed as per the content calendar.
- Brand consistency and accuracy across business verticals.
- Engagement and audience response to published content.
- Ability to generate fresh ideas and adapt to changing trends.
- Quality of video editing, graphic design, and visual storytelling.
- Responsiveness to feedback and adherence to deadlines.

Pay: ₹15,000.00 - ₹20,000.00 per month

Benefits

- Cell phone reimbursement

Work Location: In person

📌 Digital Content Creator (Jalandhar)
🏢 GROUP OF STATE PUBLIC SCHOOLS
📍 Jalandhar