About the Role

We are looking for a dynamic and results-oriented Influencer Marketing Manager to lead the influencer marketing function end-to-end. The role will be responsible for developing and executing influencer marketing strategies, building solid creator partnerships, managing agency relationships, and driving impactful campaigns aligned with brand priorities and business objectives.

The ideal candidate will combine creativity, commercial acumen, and analytical thinking to deliver engaging, performance-driven influencer campaigns. They should have a strong understanding of social media trends, internet culture, and the evolving creator ecosystem, along with the ability to leverage data, technology, and AI-powered tools to enhance campaign effectiveness and operational efficiency.

Key Responsibilities

1. Influencer Strategy and Campaign Management

- Develop and execute monthly influencer marketing plans aligned with brand priorities, marketing calendars, product launches, and business objectives, ensuring appropriate stakeholder approvals.
- Plan and manage end-to-end influencer campaigns, including creator identification, briefing, contracting, content planning, approvals, execution, publishing, and performance reporting.
- Conceptualise innovative influencer campaigns and creator collaborations that leverage emerging trends, viral formats, and platform-specific content to strengthen brand relevance and engagement.
- Ensure seamless integration of influencer campaigns with broader marketing, social media, and brand communication initiatives.

2. Creator Partnerships and Relationship Management

- Identify, evaluate, onboard, and manage influencers across nano, micro, macro, and celebrity segments.
- Build and nurture long-term relationships with creators, talent management agencies, and influencer marketing agencies.
- Evaluate potential creators based on audience demographics, relevance, engagement quality, content capabilities, brand alignment, and campaign objectives.
- Explore new creator partnerships, collaborative formats, and community-building initiatives to expand brand reach and audience engagement.

3. Agency, Budget and Commercial Management

- Manage influencer marketing and talent management agencies,



ensuring timely execution, quality deliverables, and adherence to agreed campaign objectives.
- Lead commercial negotiations with creators and agencies, manage campaign budgets, and ensure cost-effective utilisation of marketing investments.
- Oversee influencer contracts, deliverables, timelines, usage rights, and other commercial terms in coordination with relevant stakeholders.
- Maintain effective campaign tracking and operational processes to ensure timely delivery and adherence to approved budgets.

4. Cross-functional Collaboration and Execution

- Collaborate with Marketing, Social Media, Creative, and other relevant internal stakeholders to align influencer campaigns with brand strategy and communication priorities.
- Coordinate campaign briefs, content reviews, approvals, and publishing schedules to ensure smooth execution.
- Monitor influencer content and brand mentions, proactively addressing content-related concerns, campaign deviations, and reputational risks.
- Support product launches, integrated marketing campaigns, and other brand initiatives through relevant creator partnerships.

5. Performance Analytics and Reporting

- Track and analyze campaign performance against defined objectives and KPIs, including reach, impressions, engagement, views, traffic, conversions, and return on investment, wherever applicable.
- Prepare and present weekly campaign updates, performance reports, key insights, and recommendations to internal stakeholders.
- Evaluate campaign effectiveness, identify optimisation opportunities, and apply learnings to improve future influencer marketing initiatives.
- Monitor competitor campaigns, emerging creators, platform developments, and creator economy trends to identify new opportunities for brand growth.

6. Technology, AI and Innovation

- Leverage influencer discovery platforms, analytics tools,



and AI-powered solutions to improve creator sourcing, campaign planning, content ideation, reporting, and workflow efficiency.
- Experiment with emerging content formats, digital platforms, and innovative creator-led marketing approaches to enhance campaign effectiveness.
- Stay updated on developments in AI, social media algorithms, creator ecosystems, and digital marketing practices.

Required Qualifications and Experience

- 4–6 years of relevant experience in Influencer Marketing, Creator Partnerships, or Brand Marketing.
- Demonstrated experience in planning and executing end-to-end influencer campaigns, preferably within D2C, fashion, lifestyle, or consumer brands.
- Strong understanding of Instagram, YouTube, Snapchat, Threads, and emerging social media and creator platforms.
- Proven experience managing influencer agencies, talent management partners, and direct creator relationships.
- Strong commercial acumen, including influencer negotiations, budget management, contract administration, and campaign cost optimisation.
- Ability to interpret campaign performance data, derive actionable insights, and optimise marketing strategies.
- Excellent stakeholder management and project management skills, with the ability to manage multiple campaigns and deadlines simultaneously.
- Strong communication, presentation, negotiation, and relationship-building skills.
- Good understanding of consumer behaviour, fashion or lifestyle trends, social media culture, and the creator ecosystem.
- Familiarity with influencer discovery, campaign management, and analytics platforms is preferred.
- Working knowledge of AI-powered tools such as ChatGPT, Gemini, Claude, Canva AI, Adobe Firefly, or similar platforms for campaign planning, content ideation, reporting, and productivity enhancement.

Key Competencies

- Influencer Strategy and Campaign Execution
- Creator Relationship and Agency Management
- Commercial Negotiation and Budget Optimisation
- Creative Thinking and Trend Identification
- Data-driven Decision-making and Performance Analytics
- Cross-functional Stakeholder Management
- Project Planning and Execution Excellence
- Digital, Social Media and AI Tool Proficiency

📌 Deputy Manager - Influencer Marketing (4 - 6 Years) (Bengaluru)
🏢 TMRW House of Brands
📍 Bengaluru