Job Summary The CRM Executive is responsible for managing customer relationships, maintaining customer databases, executing CRM campaigns, improving customer engagement, and supporting customer retention and business growth. The role involves analyzing customer data, coordinating with sales and marketing teams, and ensuring effective communication with customers through various channels.

Key Responsibilities

- Maintain and update customer information in the CRM system.
- Manage customer databases, leads, contacts, and sales records.
- Execute CRM campaigns through email, SMS, WhatsApp, and other communication channels.
- Segment customers based on behavior, preferences, purchase history, and engagement.
- Monitor customer interactions and follow up on leads, inquiries, and complaints.
- Track customer retention, repeat purchases, campaign performance, and engagement rates.
- Prepare CRM reports and analyze customer data to identify trends and opportunities.
- Coordinate with sales, marketing, and customer service teams to improve customer experience.
- Support customer loyalty programs, promotional campaigns, and retention initiatives.
- Ensure customer data accuracy, confidentiality, and compliance with company policies.

Required Skills

- Knowledge of CRM platforms such as Salesforce, HubSpot, Zoho CRM, or Microsoft Dynamics.
- Good communication and interpersonal skills.




- Data management and analytical skills.
- Basic knowledge of Excel and reporting tools.
- Understanding of customer lifecycle management and customer retention.
- Solid organizational and problem-solving skills.
- Ability to manage multiple campaigns and deadlines.

Qualifications

- Bachelor's degree in Business Administration, Marketing, Commerce, or a related field.
- Relevant CRM experience is an advantage.
- Knowledge of email marketing, customer segmentation, and campaign management is preferred.

Key Performance Indicators (KPIs)

- Customer retention rate.
- Customer engagement and response rates.
- Lead conversion rate.
- Campaign open, click-through, and conversion rates.
- Repeat purchase rate.
- Customer satisfaction and database accuracy.

Work Environment The CRM Executive works closely with sales, marketing, and customer support teams to strengthen customer relationships, improve customer satisfaction, and contribute to revenue growth. Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits

- Provident Fund

Ability to commute/relocate:
- Guduvanchery Lake, Chennai, Tamil Nadu: Reliably commute or planning to relocate before starting work (Preferred)

Education:
- Bachelor's (Preferred)

Experience:
- CRM: 1 year (Preferred)

Work Location: In person

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