Role - Copywriter

Location – Alwarpet , Chennai

Experience – 6-7 years

Salary – 7,00,000 – 12,00,000

Role Overview The Copywriter will be responsible for developing clear, engaging, and persuasive content across websites, digital products, marketing materials, and brand communication. The ideal candidate should understand the fundamentals of UX writing, content strategy, brand voice, and digital storytelling, while collaborating closely with UX/UI designers, product teams, and marketing stakeholders.

A copywriter who can turn change into something people understand, believe in and act on.

Key Responsibilities

UX Writing

· Create clear and concise copy for user interfaces, including buttons, labels, tooltips, error messages, on-boarding screens, and notifications.

· Develop user-friendly content that improves usability and enhances the overall digital experience.

· Collaborate with UX/UI designers to ensure content aligns with user journeys and interface design.

· Write change communications such as announcements, emails, newsletters, FAQs and leadership messages

· Create adoption content including user guides, quick-reference cards, tips and how-to articles

· Develop campaign copy for launches and events, including posters, flyers, banners, stickers and intranet pages

· Translate change strategies into clear, people-friendly messages for different audiences

· Write scripts for videos, webinars, training sessions and town halls

· Craft key messages, taglines and naming for programs and initiatives

· Partner with change managers, designers and stakeholders to align content with project milestones

· Adapt tone and messaging for leadership, managers and end users

· Use feedback and adoption data to refine content and improve engagement

· Maintain a consistent voice, style and quality across all communications

Website & Digital Content

· Write engaging website copy, landing pages, service descriptions, headlines, and calls to action.





· Develop content for digital products, web applications, and mobile applications.

· Ensure content is structured for readability, accessibility, and user engagement.

Branding & Creative Copywriting

· Develop brand messaging, taglines, slogans, and creative concepts.

· Maintain consistency in tone of voice across digital platforms and brand communication.

· Translate complex ideas and business requirements into easy, impactful messaging.

Marketing & Communication

· Create content for social media, email campaigns, presentations, case studies, and promotional materials.

· Support marketing initiatives with persuasive and audience-focused copy.

· Assist in developing content for UX case studies, project portfolios, and client presentations.

Research & Collaboration

· Understand client requirements, target audiences, user personas, and business objectives.

· Work closely with UX/UI designers, business analysts, project managers, and marketing teams.

· Conduct competitor and content research to identify opportunities for improvement.

· Review, edit, and refine content based on stakeholder feedback and user insights.

What you bring

· 6-7 years of copywriting experience, ideally in change management, internal communications or digital adoption

· A strong understanding of change management principles (for example ADKAR or Prosci)

· Experience writing for technology rollouts such as HRMS, Microsoft 365, Copilot or AI tools

· The ability to simplify complex or technical topics into clear, engaging content

· Excellent writing, editing and storytelling skills, with sharp attention to detail

· Comfort working with multiple stakeholders and tight timelines

· A portfolio showing change, adoption or internal communications work

Must have prior experience handling international clients, with excellent communication, stakeholder management, and the ability to understand and address global client requirements professionally.

Interested candidates please share your resume to [email protected]

📌 Copywriter (Chennai)
🏢 Kutung Design Labs - UX Design Agency
📍 Chennai