Company Description BD Software Distribution Pvt. Ltd., founded in 2016, is a leading value-added cybersecurity distributor in India, serving consumers, SMBs, enterprises, and government organizations.

As the exclusive distributor of Bitdefender in India, the company offers advanced endpoint security, EDR, XDR, and MDR solutions, along with a broad portfolio covering DLP, PAM & IAM, MDM, ZTNA, ITSM, productivity management, and PDF/OCR tools. BD Software supports over 1.25 million users and collaborates with more than 1,500 partners across enterprise, government, and education sectors. With 100+ experts and offices in multiple cities including Mumbai, Pune, Nashik, Bengaluru, Hyderabad, and Kolkata, the organization is expanding its presence across India.

BD Software is focused on future-ready technologies like AI-driven threat detection, Zero Trust Network Access, and advanced endpoint protection to secure clients in a rapidly evolving digital landscape.

Role Description This is a full-time, on-site role based in India for a Channel Sales Specialist at BD Software Distribution Pvt. Ltd.

The Channel Sales

Specialist will manage and grow relationships with channel partners, including resellers and distributors, to drive sales of BD Software’s cybersecurity product portfolio. Daily responsibilities include identifying and onboarding recent partners, enabling partner sales teams through product training and presentations,



and supporting partners with deal structuring, pricing, and proposals. The role involves tracking partner performance, forecasting channel sales, coordinating with internal sales, marketing, and technical teams, and ensuring high partner satisfaction through timely communication and issue resolution.

The Channel Sales

Specialist will also participate in partner events, campaigns, and market outreach activities to strengthen BD Software’s presence across regions.

Qualifications

- Candidates should possess strong Channel Sales skills, including experience managing and growing Channel Partners.
- Candidates should possess effective Communication skills for presentations, negotiations, and relationship building.
- Candidates should possess solid Sales skills, including lead generation, pipeline management, and closing techniques.
- Candidates should possess Customer Service skills to support partners and ensure a positive experience across the sales cycle.
- Prior experience in IT or cybersecurity product distribution or B2B technology sales is highly beneficial.
- Ability to work on-site across Indian markets, travel to partner locations, and collaborate with cross-functional teams.
- Strong analytical and reporting skills, with proficiency in CRM tools and MS Office applications.
- Bachelor’s degree in Business, Marketing, IT, or a related field, or equivalent practical experience.

📌 Channel Sales Specialist (India)
🏢 BD Software Distribution
📍 India