: Business Associate

Role Purpose The Business Associate is responsible for developing and managing the assigned territory by appointing Key Retailers,

driving primary and secondary sales, and building long-term channel relationships for KISNA's diamond and gold jewellery portfolio. This is a target-driven, high-autonomy role with earning potential directly linked to performance.

Why Join KISNA

- Direct exposure to distribution and retail channel management in the diamond and gold jewellery industry
- Performance-linked incentive structure over and above fixed compensation strong performers can substantially exceed standard earning potential
- Autonomy in territory planning, account development, and channel strategy
- Structured induction and on-the-job certification for candidates new to jewellery retail

Candidate Profile

- Graduate/Postgraduate (any discipline); minimum 3 years of relevant sales/channel experience
- Undergraduates with strong, demonstrable marketing/sales track record will also be considered
- Open to candidates from the Jewellery retail industry AND the Electronics/Consumer Durables/Household Goods retail industry
- Candidates from non-jewellery backgrounds must be willing to complete a mandatory product/certification induction in the first 30-60 days
- Candidates on notice period or available for immediate joining preferred
- Strong distributor/dealer network management, negotiation, and territory planning skills
- Genuine ambition to significantly grow earnings through a performance-linked model

Roles & Responsibilities Territory Development & Appointment

- Map assigned territory and identify prospective key retailers across jewelry and general retail(electronics/household) trade networks




- Appoint current Key Retailers as per KISNA's onboarding and credit norms.
- Build a pipeline of prospective accounts and convert within agreed timelines.

Primary & Secondary Sales

- Achieve monthly/quarterly primary sales (billing to distributor/retailer) targets
- Drive secondary sales (retailer to end-consumer sell-through) through counter support and promotions
- Monitor and correct sales dips against plan within the same review cycle

Channel Relationship Management

- Serve as single point of contact for appointed retailers
- Resolve trade queries, disputes, and escalations within defined TAT
- Conduct periodic business review meetings with key accounts

Merchandising & Brand Visibility

- Ensure in-store merchandising, signage, and display standards are met at all retail points
- Coordinate window/counter branding during festive and campaign periods
- Audit visual merchandising compliance during store visits

Market Intelligence & Competitor Tracking

- Track competitor schemes, pricing, and market share within territory (Tanishq, Malabar Gold, Kalyan, Senco, local players)
- Report emerging trends, consumer preferences, and pricing pressure to Regional Manager
- Flag territory-specific risks or opportunities proactively

Collections, Claims & Compliance

- Ensure timely collection of outstanding payments from distributors/retailers
- Process scheme claims, returns, and old-gold exchange requests per company policy
- Maintain adherence to hallmarking, certification, and statutory display norms at retail points

Reporting & Systems Discipline

- Submit daily/weekly sales and visit reports through the designated CRM/reporting tool
- Maintain accurate distributor/retailer master data and scheme utilization records

📌 Business Associate (Amritsar)
🏢 H.K Jewels
📍 Amritsar