Salary: Maximum ₹60,000 per month (fixed, in-hand). This is the absolute upper ceiling. Final compensation may be lower depending on experience, skill set, interview performance, and overall fitment.

Company: Vani Kabir Multiverse Pvt. Ltd.

Location: Gurugram, Haryana (Work from Office)

Employment Type: Full-time

Experience: Minimum 3 years of relevant experience

About the Role

We are seeking a highly articulate, creative, and experienced Brand Voice & Social Media Strategy Lead to strengthen the organic digital presence of our premium D2C luxury and lifestyle brand.

The ideal candidate should possess exceptional English communication skills, strong creative judgment, refined brand sensibility, and substantial hands-on experience in organic social media strategy.

This position focuses specifically on organic social media, brand storytelling, content strategy, and audience engagement rather than paid advertising or performance marketing.

Key Responsibilities

- Develop and execute organic social media strategies, primarily for Instagram and other relevant platforms.
- Establish and maintain a distinctive, premium, and consistent brand voice.
- Conceptualise engaging content, reels, campaigns, and original storytelling initiatives.
- Drive organic audience growth, brand awareness, and meaningful community engagement.
- Independently develop content calendars and creative campaign strategies.
- Collaborate with designers, creators, and internal teams to execute high-quality content.
- Identify relevant social media trends and adapt them to the brand's identity.
- Analyse organic engagement metrics and continuously improve content performance.
- Present creative strategies and actionable recommendations to management.

Mandatory Requirements





- Minimum 3 years of relevant skilled experience in organic social media management, brand communications, or content strategy.
- Excellent written and spoken English communication skills.
- Strong understanding of Instagram, organic growth, audience engagement, and content storytelling.
- Proven experience independently handling social media accounts and campaigns.
- Ability to conceptualise and execute original creative ideas.
- Strong presentation skills, professional communication, and attention to detail.
- Demonstrable portfolio of relevant social media content or campaigns.
- Ability to take ownership of responsibilities and work independently.
- Willingness to work full-time from our Gurugram office.

Preferred Experience

- Experience with premium, luxury, lifestyle, wellness, or D2C consumer brands.
- Experience creating engaging Instagram reels and brand-led storytelling campaigns.
- Proven success in improving organic social media engagement and audience growth.

Important Application Guidelines

- This is an experienced, mid-level position and is not intended for freshers.
- Candidates should have substantial hands-on experience in organic social media rather than experience limited to performance marketing, PPC, or paid advertising.
- Strong communication skills and demonstrable practical expertise are essential.
- Applicants should be prepared to discuss previous campaigns, creative contributions, and measurable results.
- The maximum fixed monthly in-hand compensation is ₹60,000. Candidates should apply only if their expectations align with this budget.
- Shortlisted candidates will be evaluated on communication, creativity, brand understanding, and practical experience.

We are looking for a professional who combines excellent communication with creativity, strategic thinking, and the ability to elevate a premium brand through meaningful organic content.

📌 Brand Voice & Social Media Strategy Lead (Gurugram)
🏢 Vani Kabir Multiverse
📍 Gurugram