Experience in FMCG, Alco bevarage will be highly preferred.

We are looking for a dynamic Brand Manager to drive brand strategy, innovation, and execution across media and digital platforms.

The ideal candidate is an MBA/PGDM in Marketing with 7-8 years of experience, including 5+ years in Brand Management and 3+ years of independently managing a brand, with ownership of brand strategy, P&L;, and growth initiatives.

The role requires a strong blend of strategic thinking, creative ideation, and hands-on execution to deliver impactful brand campaigns and business results.

Exposure to sales or trade marketing will be an added advantage.

Purpose of the Role: Own end-to-end execution of the ATL/BTL brand mandate for the Imperial family (Imperial Blue and Imperial Black) through culture-relevant, regulation-compliant campaigns that build equity, visibility, and growth.

Role & responsibilities

Brand Strategy & Execution

- Shape medium- and short-term brand strategy; curate campaigns and toolkits
- Curate and execute annual brand plans across ATL, BTL, and digital
- Maintain consistent positioning, visual identity & communication across every touchpoint
- Track category, awareness, and shopper trends; optimize initiatives against ROI

Global Stewardship

- Act as brand custodian across geographies set brand codes and creative solutions
- Feed global and local insight into innovation and campaign pipelines
- Drive global support toolkits,



extending beyond limited editions to localised campaigns

ATL & BTL Activation

- Lead integrated through-the-line(TTL) campaigns & consumer engagement programs (CEPs)
- Drive on-ground activation, experiential formats, and retail initiatives; partner with trade marketing to build brand franchise and growth through the funnel
- Build brand advocacy through trade education, influencers, and key opinion leaders (KOLs)
- Support the BExt team in driving legitimate brand extensions into adjacent categories

Stakeholder & Agency Management

- Manage creative, media, digital, PR, and activation agencies
- Partner with Sales, Trade Marketing, Supply Chain, Finance, Legal, and Corporate Affairs

Budget, Compliance & Insight

- Plan and optimize marketing budget for cost efficiency and ROI
- Ensure full compliance with India's alco-bev advertising regulations and internal governance
- Monitor competitor activity and campaign effectiveness to inform future decisions

Key Interfaces

- Internal: Regional marketing, national trade marketing, Commercial
- External: Influencers, KOLs, creative/media/PR/event agencies, market research and merchandising partners

Success Measures

- Brand equity, awareness, volume, and market share growth
- ATL/BTL effectiveness and marketing ROI
- Execution quality, timeliness, and regulatory compliance
- Success of current launches and brand extensions

📌 Brand Manager (Gurugram)
🏢 Tilaknagar Industries
📍 Gurugram