Brand Manager – New Category Launch

Company: Fabb6 | Location: Bangalore | Experience: 3-6yrs

About Fabb6

Fabb6 is a fast-growing professional beauty e-commerce platform committed to democratize beauty across Tier1, Tie2 and every far nook corner of the country via tech driven efficient supply chain and eliminating needs of middlemen in between.

We offer a thoughtfully curated portfolio of 5,000+ skincare, haircare, and wellness products from 50+ trusted national and international brands, delivering authentic products and a seamless shopping experience. Team members join a culture that values fairness, continuous improvement, and a customer-first mindset. Working at Fabb6 means contributing to a contemporary, results-driven beauty experience for diverse customers.

About the Role

Fabb6 is looking for a results-driven Brand Manager – New Category Launch to lead the pre-launch, launch, and post-launch activities for its new beauty and personal care categories.

Product development, formulation, sampling, and packaging finalisation are already taken care of. The primary focus of this role will be to build brand awareness, develop and execute go-to-market strategies, drive sales across D2C and B2B channels, and scale the category after launch.

Key Responsibilities

Pre-Launch

- Develop go-to-market strategies, launch plans, and marketing calendars.
- Define target audiences, brand positioning, product USPs, and messaging.
- Coordinate campaign creatives, product photography, and marketing content.
- Plan influencer collaborations, product seeding, and pre-launch campaigns.
- Ensure website, inventory, and promotional readiness across D2C and B2B channels.

Launch

- Execute launch campaigns across digital, social media, influencer, and offline channels.
- Coordinate product promotions, offers, and website launches.
- Support B2B sales through salon outreach, distributor engagement, and trade promotions.
- Monitor initial sales, campaign performance, and customer engagement.

Post-Launch

- Track sales, revenue, marketing ROI,



and customer acquisition metrics.
- Optimise campaigns and channel strategies based on performance.
- Drive repeat purchases, customer retention, and category growth.
- Analyse customer feedback and prepare performance reports with actionable insights.

Required Qualification

- 3–6 years of experience in brand management, marketing, category launches, or go-to-market execution.
- Experience in beauty, skincare, haircare, cosmetics, personal care, or FMCG is preferred.
- Proven experience in planning and executing product launches and post-launch growth strategies.
- Strong understanding of D2C e-commerce, digital marketing, influencer marketing, and customer acquisition.
- Exposure to B2B marketing, salon channels, or distributor networks is an advantage.
- Strong analytical, project management, communication, and stakeholder coordination skills.
- Proficiency in Excel or Google Sheets and familiarity with marketing analytics tools.

Key Performance Indicators (KPIs)

- Timely execution of pre-launch and launch activities.
- Brand awareness, audience reach, and customer engagement.
- Sales and revenue achievement against launch targets.
- Customer acquisition cost and return on marketing spend.
- Website conversion rate and marketing campaign performance.
- B2B leads, salon onboarding, and distributor sales.
- Repeat purchase rate and customer retention.
- Category growth and contribution to overall profitability.

Compensation

- Competitive salary based on experience, skills, and industry benchmarks.
- ESOP (Employee Stock Option Plan) opportunities, subject to company policy and eligibility.
- Performance-based incentives linked to launch success and business growth.

Ideal Candidate

We are looking for someone who can take ownership of the complete marketing and commercial launch cycle, from pre-launch planning and campaign execution to post-launch sales growth. The candidate should be highly execution-oriented, commercially driven, creative, and comfortable working across marketing, e-commerce, and sales teams to establish and scale new beauty categories.

Share your resume at [email protected]

📌 Brand Manager (India)
🏢 Fabb6
📍 India