Role & responsibilities

: Brand & Marketing Manager

Job Location: Navi Mumbai, Maharashtra

Experience: 3+ Years

Employment Type: Full-Time

Work Mode: On-site (Hybrid possible for exceptional candidates)

Reporting To: Management / Directors

Key Responsibilities

1. Brand Management

- Develop and maintain brand identity, positioning, messaging, and brand guidelines.
- Ensure brand consistency across websites, brochures, catalogues, presentations, packaging, and other marketing materials.
- Review and approve external marketing communications.

2. Digital Marketing & Social Media

- Plan and execute digital marketing campaigns across SEO, SEM, email marketing, LinkedIn, and other B2B channels.
- Manage the company website and social media platforms.
- Develop content calendars and monitor engagement, reach, and campaign performance.
- Execute lead-generation campaigns and track results against business targets.
- Manage digital marketing budgets and coordinate with external agencies.

3. Marketing Communications

- Develop product brochures, technical datasheets, case studies, application notes, user manuals, and sales presentations.
- Collaborate with engineering and product teams to communicate technical product features and customer benefits effectively.
- Create marketing and sales support materials for sales and channel partners.

4. Packaging Design

- Manage product packaging design, labelling, and print-ready artwork.
- Ensure packaging follows brand guidelines and applicable labelling requirements.
- Coordinate with designers, printers, and vendors to maintain quality and timelines.

5. Public Relations & Events

- Manage press releases, media relations, trade publications, and industry publicity.
- Plan and coordinate participation in exhibitions, trade shows, conferences, webinars, and customer events.
- Identify opportunities for industry awards, speaking engagements, and brand visibility.

6. Leadership Branding

- Build and strengthen the personal brands of key company leaders, particularly on LinkedIn.




- Develop thought-leadership posts, articles, interviews, and speaker profiles.
- Explore opportunities for media features, panel discussions, and industry recognition.

7. Performance Analysis & Reporting

- Define and monitor KPIs for brand awareness, digital marketing, and lead generation.
- Prepare monthly performance reports and recommend improvements.
- Track market trends, competitor activities, and customer feedback.

Required Skills
- Brand Management and Marketing Strategy
- Digital Marketing: SEO, SEM, Google Ads, and Email Marketing
- Social Media Marketing and LinkedIn Campaign Management
- B2B Marketing and Lead Generation
- Marketing Communications and Content Development
- Public Relations, Media Management, and Event Marketing
- Packaging Design and Print Production
- Google Analytics and Website Content Management Systems (CMS)
- Adobe Creative Suite or Canva
- Robust written and verbal communication skills
- Project Management and Analytical Skills

Education & Experience
- Bachelor's degree in Marketing, Mass Communication, Design, Business Administration, or a related field.
- MBA in Marketing will be an added advantage.
- Minimum 3 years of experience in brand management, marketing communications, or digital marketing.
- Experience managing digital campaigns, social media platforms, and marketing collateral.
- Experience working with designers, marketing agencies, and printing vendors.

Preferred Qualifications
- Experience in B2B marketing, industrial marketing, or engineering products.
- Knowledge of distributor/dealer networks and trade-show marketing.
- Experience in leadership personal branding and LinkedIn content development.
- Familiarity with CRM and marketing automation tools such as HubSpot, Zoho, or Salesforce.
- A portfolio of branding, campaigns, and content projects will be an advantage.

Key Competencies
- Creative, proactive, and result-oriented approach.
- Strong visual sense and analytical thinking.
- Excellent communication and stakeholder management skills.
- Attention to detail and ownership of brand quality.
- Ability to manage multiple projects and deadlines.

📌 Brand and Marketing Communication Manager (Navi Mumbai)
🏢 Talent Corner HR Services
📍 Navi Mumbai