Branch Manager Roles & Responsibilities

1. Branch Operations

- Manage and oversee the day-to-day operations of the branch.
- Ensure smooth functioning of all branch activities and departments.
- Ensure compliance with company policies, procedures, and operational guidelines.
- Maintain proper discipline, punctuality, attendance, and professional conduct within the branch.
- Ensure proper maintenance of branch infrastructure, assets, equipment, and records.
- Coordinate with Head Office for operational requirements and approvals.

2. Business Development & Sales

- Achieve branch-level sales, business, and revenue targets as assigned by management.
- Develop and implement strategies to increase business from the branch.
- Identify new business opportunities and potential markets.
- Maintain strong relationships with customers, distributors, clients, and business partners.
- Monitor sales performance and take corrective action where required.
- Support the team in achieving monthly and annual business targets.

3. Team Management

- Lead, supervise, and motivate branch employees.
- Allocate responsibilities and targets to team members.
- Monitor individual and team performance.
- Conduct regular team meetings and review progress against targets.
- Identify training and development requirements of employees.
- Handle employee concerns and escalate important matters to HR/Management.
- Encourage teamwork, professionalism, and a positive work environment.

4. Customer Relationship Management

- Ensure excellent customer service and timely resolution of customer concerns.
- Handle important or escalated customer complaints.
- Maintain professional relationships with key customers and business associates.
- Collect customer feedback and communicate relevant issues to Head Office.




- Ensure customer-related commitments are properly followed up.

5. Reporting & MIS

- Submit daily, weekly, and monthly branch reports as required.
- Monitor sales, collections, expenses, customer activity, and team performance.
- Ensure accurate and timely submission of branch data to Head Office.
- Analyze branch performance and provide recommendations to management.
- Maintain proper records and documentation.

6. Financial & Expense Management

- Monitor branch expenses and ensure spending is within approved limits.
- Ensure proper documentation for branch expenses and reimbursements.
- Monitor collections and outstanding payments, wherever applicable.
- Coordinate with Accounts/Finance regarding financial matters.
- Ensure company assets and resources are used responsibly.

7. Inventory & Asset Management

- Monitor stock/inventory levels where applicable.
- Ensure proper storage, handling, and movement of company materials.
- Conduct periodic stock verification and report discrepancies.
- Ensure proper usage and maintenance of company assets.
- Immediately report loss, damage, shortage, or misuse of company property.

8. HR & Administration

- Ensure compliance with company attendance, leave, dress code, and other HR policies.
- Coordinate with the HR & Admin Department regarding recruitment, onboarding, transfers, employee issues, and exits.




- Ensure new employees receive proper induction and understand branch procedures.
- Maintain confidentiality of employee and company information.
- Support HR initiatives, training programs, meetings, and employee engagement activities.

9. Compliance & Company Policies

- Ensure all branch activities comply with applicable company policies and procedures.
- Ensure employees follow applicable statutory, safety, and regulatory requirements.
- Maintain required licenses, certificates, records, and branch documentation, wherever applicable.
- Immediately report any responsible compliance or operational issue to management.

10. Coordination with Head Office

- Act as the primary coordination point between the branch and Head Office.
- Communicate management instructions to branch employees.
- Provide regular updates on branch performance and operational matters.
- Obtain necessary approvals before undertaking activities requiring management authorization.
- Coordinate with HR, Accounts, IT, Marketing, Logistics, and other departments as required.

11. Marketing & Local Activities

- Support local marketing and promotional activities.
- Identify opportunities for branch-level campaigns and customer engagement.
- Coordinate with the Marketing Team for events, meetings, training programs, and promotional activities.
- Ensure proper representation of the company's brand in the branch's market.

12. Performance & Accountability

- Take ownership of overall branch performance.
- Review monthly performance against assigned KRA/KPI targets.
- Identify gaps and implement corrective measures.
- Ensure timely completion of branch objectives.
- Maintain high standards of professionalism, integrity, and accountability.

📌 Branch Manager (Guwahati)
🏢 Oriens Global Marketing
📍 Guwahati