Job Title:

B2B Lead Generation Specialist – International Business Development

Target Market:

United States (US)

Department:

Sales & Business Development

Experience:

0–3 Years (preferred)

Job Location:

Hyderabad, India

About the Role

We are looking for a proactive and results-driven B2B Lead Generation Specialist to support our international business development initiatives, primarily targeting the US market. The candidate will be responsible for building and maintaining high-quality B2B prospect databases, scraping and validating business contact information, executing email marketing campaigns, and generating qualified leads through LinkedIn outreach and cold calling.

The ideal candidate should have hands-on experience with lead research, data extraction, email marketing, database management, and multichannel outbound prospecting to help build a consistent pipeline of potential business clients.

Key Responsibilities:

1. B2B Lead Research & Database Building

- Research and identify potential B2B clients in the US market based on target industries, company size, geography, and ideal customer profiles (ICPs).
- Build targeted prospect databases containing company names, websites, industry details, contact names, job titles, business email addresses, phone numbers, and LinkedIn profiles.
- Identify key decision-makers, including founders, CEOs, directors, department heads, and other relevant stakeholders.
- Use tools such as Apollo, LinkedIn Sales Navigator, and other B2B data platforms to source relevant prospects.

2. Database Scraping & Data Extraction

- Extract business and contact information from relevant online sources, business directories, company websites, LinkedIn, and approved prospecting platforms.
- Use database scraping and data extraction tools to build targeted prospect lists efficiently.
- Segment prospect databases based on industry, company size, location, job title, and other campaign-specific criteria.
- Maintain organized, structured, and reusable lead databases for ongoing sales and marketing campaigns.
- Follow applicable platform terms, data protection requirements, and responsible data collection practices.

3. Database Validation & Enrichment

- Validate business email addresses to reduce bounce rates and improve email deliverability.
- Verify contact details, company information, job titles, website URLs, and LinkedIn profiles for accuracy.
- Identify and remove duplicate, outdated, irrelevant, and invalid records.
- Enrich existing databases with missing business information and relevant decision-maker details.
- Maintain database hygiene through regular cleaning, validation, segmentation, and updates.

4. LinkedIn Prospecting & Outreach

- Use LinkedIn and Sales Navigator to identify relevant decision-makers and target accounts.




- Execute targeted LinkedIn connection campaigns and personalized outreach sequences.
- Follow up with prospects to initiate conversations, assess interest, and identify potential business opportunities.
- Track connection acceptance, engagement, replies, and qualified leads generated.

5. Email Marketing & Outbound Campaigns

- Plan, execute, and manage targeted B2B email marketing and cold email campaigns for the US market.
- Create personalized email sequences, including introductory emails, follow-ups, and re-engagement messages.
- Segment email lists based on industry, company profile, job title, and campaign objectives.
- Manage campaign scheduling, contact uploads, audience segmentation, and follow-up sequences using email marketing and outreach platforms.
- Monitor email delivery, bounce rates, replies, positive responses, unsubscribes, and other campaign performance metrics.
- Optimize email subject lines, messaging, personalization, and campaign sequences to improve engagement and lead generation.
- Follow applicable email marketing regulations, maintain suppression lists, and respect opt-out requests.

6. Cold Calling & Lead Qualification

- Conduct outbound calls to US-based businesses to introduce company services and identify potential opportunities.
- Engage with decision-makers, understand business requirements, and qualify prospects based on relevance and potential interest.
- Schedule sales meetings and appointments for the business development team.
- Maintain accurate call notes, follow-up schedules, and prospect status updates.

7. CRM & Database Management

- Maintain accurate lead records, contact information, outreach history, and lead status in the CRM.
- Upload, organize, segment, and update prospect databases for sales and marketing activities.
- Track prospect interactions across LinkedIn, email, and phone.
- Ensure consistent follow-ups and maintain a structured pipeline of potential business opportunities.

8. Reporting & Performance Tracking

- Prepare daily and weekly reports covering database building, contacts validated, emails sent, calls completed, LinkedIn outreach, responses received, and qualified leads generated.
- Monitor campaign performance and identify opportunities to improve prospecting efficiency and conversion rates.
- Work with the business development team to refine target audiences, lead qualification criteria, and outreach strategies.

Required Skills & Qualifications:





- 0–3 years of experience in B2B lead generation, database management, sales development, or international business development.
- Hands-on experience with B2B database scraping, contact extraction, and lead list building.
- Experience validating business email addresses and maintaining high-quality prospect databases.
- Practical knowledge of email marketing, cold email campaigns, and multichannel outreach.
- Familiarity with LinkedIn Sales Navigator, Apollo, or similar prospecting platforms.
- Experience with CRM systems such as GoHighLevel, HubSpot, or equivalent platforms.
- Strong written and verbal English communication skills.
- Understanding of lead segmentation, email deliverability, campaign analytics, and lead qualification.
- Strong research, data management, attention to detail, and follow-up skills.
- Ability to work toward measurable lead generation and appointment-setting targets.

Preferred Qualifications:

- Experience targeting US-based B2B companies and engaging with US decision-makers.
- Familiarity with email verification and enrichment tools such as NeverBounce, ZeroBounce, or similar platforms.
- Experience with email campaign and outreach tools such as GoHighLevel, Instantly, Smartlead, or equivalent platforms.
- Understanding of email authentication protocols, including SPF, DKIM, and DMARC.
- Knowledge of data privacy requirements and applicable commercial email regulations.
- Experience managing high-volume prospect databases and multichannel outbound campaigns.

Key Performance Indicators (KPIs):

- Performance will be evaluated based on:
- Number of relevant companies and contacts added to the database.
- Number and percentage of contact records successfully validated.
- Database accuracy, completeness, and duplicate rate.
- Email bounce rate and positive reply rate.
- LinkedIn connection acceptance and response rates.
- Number of outbound calls and meaningful conversations.
- Number of qualified leads generated.
- Number of sales meetings or appointments booked.
- CRM accuracy, follow-up consistency, and campaign reporting quality.

Working Hours: The candidate should be flexible to align with US business hours when required for cold calling, live prospect engagement, and campaign coordination.

Ideal Candidate Profile The ideal candidate combines robust research and data management skills with practical experience in outbound marketing. They should be comfortable sourcing and scraping business data, validating contact information, executing email marketing campaigns, and engaging prospects through LinkedIn and phone outreach.

The candidate should be detail-oriented, target-driven, and capable of building a reliable prospect pipeline that supports the company's international business development and revenue growth objectives.

📌 B Lead Generation Specialist – US Market (Hyderabad)
🏢 Digital Catalyst
📍 Hyderabad