Key Responsibilities

- Strategy &
- Customer Segmentation
- Build a monthly retention calendar for each brand covering product launches, sales, festive drops, and newsletters.
- Segment customers based on purchase behaviour, browsing activity, location, and lifecycle stage, including new, repeat, VIP, and lapsed customers.
- Select the appropriate communication channel for each message to reach customers at the right time without over-messaging.
- Campaign Management &
- Automation
- Set up and maintain automated flows, including welcome series, browse and cart abandonment, post-purchase, back-in-stock, win-back, and birthday campaigns.
- Manage promotional, product launch, and newsletter campaigns end to end, from briefing to sending.
- Write subject lines, copy, and calls to action in each brand’s voice.
- Brief designers on creative requirements for campaigns.
- Performance Tracking &
- Optimisation
- Track open rates, click-through rates, conversions, revenue per send, and unsubscribes for every campaign and automated flow.
- Conduct A/B testing on subject lines, content, offers, layouts, and send times, and implement winning variations in future campaigns.
- Prepare monthly performance reports for each brand, highlighting key results and actionable next steps.
- List Management, Deliverability &
- Compliance




- Regularly clean subscriber lists, manage bounces and inactive subscribers, and protect sender reputation and email deliverability.
- Ensure compliance with consent and opt-out requirements, including India’s DPDP Act, TRAI DLT registration requirements for SMS, WhatsApp Business policies, and GDPR requirements for international customers.

About Company: Growify Digital is India's premier e-commerce growth agency specialising in luxury and fashion brands. Founded in 2019 and headquartered in Chhattarpur, Delhi, we are a 100+ member team of growth hackers, tech experts, and digital marketers. We partner with 150+ of India's most celebrated fashion brands including Tarun Tahiliani, House of Masaba, Ridhi Mehra, Mahima Mahajan, Hazoorilal Legacy, Rahul Mishra, and Gaurav Gupta, to deliver end-to-end digital solutions across Shopify development, performance marketing, social media management, product photography, and customer support. At Growify, interns and freshers don't just assist; they own projects, learn rapid, and make a real impact from day one. You'll get hands-on exposure to live brand campaigns, cutting-edge marketing tools, and a culture that runs on curiosity and results.

If you're hungry to grow, this is where you start.

📌 Associate Retention Marketing in Delhi
🏢 Growify Digital
📍 Delhi