Associate Manager – Influencer Marketing

P&L; & Sales Owner | Suroskie | Experience: 3–6 Years | Location: Ghaziabad | Immediate Joiner

About Role

Own Influencer Marketing as a sales-driven business channel , with complete accountability for P&L;, revenue,

spends, CAC, ROAS and profitability . The candidate should be highly sales-centric and focused on driving actual conversions through influencer content .

Key Responsibilities

• Own Influencer Marketing P&L;, revenue and sales targets .

• Build a creator ecosystem focused on conversions and revenue , not just views/reach.

• Identify creators who can actually sell products and drive purchases .

• Ensure every influencer campaign has a clear conversion objective, CTA and measurable sales outcome .

• Analyse influencer videos to identify hooks, scripts, creators and formats driving conversions .

• Continuously test and optimise content to improve sales, CAC and ROAS .





• Scale high-performing creators and conversion-generating influencer videos .

• Negotiate creator commercials and maximise ROI on every influencer investment .

• Work with Creative & Performance teams to turn winning influencer content into sales-driving assets .

• Manage team/agencies against revenue, conversion and efficiency targets .

Must Have

- 3–6 years of Influencer Marketing experience, preferably D2C/Beauty.

• Strong sales & performance mindset .

• Proven understanding of creator-led commerce and conversion-driven content .

• Solid knowledge of CAC, ROAS, revenue, attribution and P&L; .

• Ability to understand why an influencer video converts and how to scale it .

KPIs

Influencer Sales | Revenue | P&L; | ROAS | CAC | Conversion Rate | Creator ROI | Revenue per Video

📌 Associate Manager -Influencer Marketing (Ghaziabad)
🏢 Suroskie
📍 Ghaziabad