The role is based at Mumbai and reporting to Lead QA

Business Context and Opportunities A global conglomerate, the Aditya Birla Group is in the League of Fortune 500. Anchored by an extraordinary force of over 150,000 employees belonging to 100 nationalities, the Group is built on a strong foundation of stakeholder value creation. Backed by seven decades of responsible business practices, the Group operates leading businesses across metals, chemicals, textiles, cement, financial services, fashion retail, telecom, and renewable energy, with over 50% of revenues generated from international operations.

The group expanded its Retail Footprint, leveraging the trust and synergy built over the years in luxury retail by launching its Jewellery brand Indriya, in June 2024.

India’s jewellery market is at an exciting inflection point. For decades, jewellery has largely been associated with weddings, family occasions, inheritance and long-term value. A new generation is now expanding what jewellery can mean.

For Gen Z and young consumers, jewellery is increasingly about self-expression, identity, mood, styling, gifting and everyday confidence. It is no longer reserved only for milestone moments. It is becoming part of how young people show up each day, at college, at work, at a café, at a concert, on social media and in the moments that define their personal style.

Project Tiara is our attempt to build a distinctly new-age jewellery brand for this generation.

The brand is currently in its conceptualisation stage as a separate and independent business under the legal entity Novel Jewels (the creators of Indriya), backed by the trust, ambition and scale of the Aditya Birla Group.

The Core Idea

Project Tiara is a jewellery brand will speak to young consumers who want jewellery that is stylish, affordable, versatile and relevant to their lives. It will focus on everyday wear, trend-responsive drops and pieces that can be worn, stacked, layered, mixed, matched and made personal.

Where the Brand Will Play

Project Tiara is being imagined for the fast-growing daily wear and self-purchase jewellery space. This is a large, under-branded opportunity in India, where young consumers are actively looking for jewellery that feels more current, more expressive and more accessible than traditional fine jewellery.

The brand will likely operate across digital-first channels, selective physical experiences, pop-ups and omni-channel journeys. It will be designed for a consumer who discovers on Instagram, engages through content, browses online, walks into stores and expects a seamless experience across all touchpoints.

How We Aim To Differentiate





Project Tiara will be different from traditional jewellery brands in both product and personality.

This brand will not simply sell jewellery. It will create a new buying behaviour, where jewellery becomes part of everyday identity, styling and self-expression.

Why This Is Exciting

Project Tiara gives us the opportunity to build a brand from the ground up: the consumer lens, product strategy, design system, brand voice, digital ecosystem, supply chain model, retail experience and growth engine.

It will also serve as an innovation sandbox for Novel Jewels, allowing us to experiment with recent designs, faster drops, creator collaborations, digital storytelling, consumer communities and more agile ways of building a jewellery brand.

The 3 to 5 Year Ambition

Over the next 3 to 5 years, the ambition is to build Project Tiara into a meaningful, scalable, national Gen Z jewellery brand. The plan is to create a strong digital-first foundation, build repeat-led consumer behaviour, expand through selective offline formats and create a brand that young India sees as expressive, aspirational and accessible.

Project Tiara will also help Novel Jewels engage consumers early in their jewellery journey, creating a long-term relationship that can grow with them as their life stage, income and jewellery needs evolve.

Why Join Us

This is a rare opportunity to be part of a founding team for a new consumer brand within one of India’s most respected business groups. The team will have the chance to shape the brand’s identity, product language, consumer experience, content engine, commercial model and growth journey from the very beginning.

We are looking for people who are entrepreneurial, consumer-obsessed, culturally aware, digitally fluent and excited by the idea of building something that can redefine how young India experiences jewellery.

Project Tiara is not just a new brand. It is a chance to reimagine jewellery for a new generation

Position Purpose and Summary The Assistant Manager Quality Specialist is responsible for overseeing and maintaining the quality standards of products, services, or processes within an organization. The person will ensure that all quality control procedures and practices are followed to meet customer requirements and regulatory standards.

Essential Duties And Responsibilities





- Implement quality assurance processes and procedures to ensure product or service conformance to specifications.
- Process audits to ensure compliances on all the process that are established – zero deviations eg product auto weight capturing, gold purity – no karatage mix up in findings and purity rejections, incoming materials and findings
- Conduct regular audits and inspections to identify areas for improvement and ensure compliance with quality standards.
- Collaborate with cross-functional teams to establish quality metrics, set goals, and drive continuous improvement efforts.
- Investigate and analyze customer complaints and non-conformance issues, identifying root causes and implementing corrective actions.
- Monitor key performance indicators (KPIs) and report on quality metrics to management, highlighting trends and recommending actions to address deficiencies.
- Build product quality in every process and drive self-certification at vendor places by training the vendor inspection team as per our standards.
- Drive 100% FTA (first time acceptance) through vendors product quality audit team

Critical Competencies for Success

- Analytical Acumen: Must possess strong analytical and problem-solving skills to interpret data, identify trends, and make data-driven decisions for quality improvement.
- Technical Expertise: Demonstrates a thorough understanding of quality control principles, statistical analysis, and process improvement techniques specific to the jewellery industry.
- Attention to Detail: Meticulous and detail-oriented with an unwavering focus on accuracy and precision in all aspects of quality assurance.
- Continuous Improvement Mindset: A proven ability to drive continuous improvement initiatives that enhance product quality and operational efficiency.

Person Profile

- Bachelor's degree in a relevant field; a master's degree is preferred
- End to End Product Knowledge (Jewellery – All Categories) is a must
- Proven experience in quality management or a related role, with a minimum of 7 years experience in jewellery industry
- In-depth knowledge of quality management systems, methodologies, and regulatory requirements
- Strong understanding of quality control principles, statistical analysis, and process improvement techniques
- Demonstrated experience in driving continuous improvement initiatives
- Excellent analytical, problem-solving, and decision-making skills
- Outstanding communication and interpersonal skills
- Detail-oriented with a strong focus on accuracy and precision
- Relevant certifications (e.g., Six Sigma, Lean, ISO) are highly desirable

📌 Assistant Manager Quality, Emerging Growth Opportunites (Maharashtra)
🏢 Aditya Birla Group
📍 Maharashtra