- Develop and execute ASO strategies for Apple App Store and Google Play to improve rankings, visibility, downloads, and conversion.

- Conduct keyword research, competitor analysis, A/B testing, and app listing optimization.

- Develop and manage Google Ads, Meta Ads, TikTok Ads, and paid acquisition campaigns.

- Optimize campaigns for CTR, CPC, CPA, CPI, CVR, ROAS, CAC, and LTV.

- Develop digital marketing and brand promotion strategies to increase awareness, traffic, leads, and conversions.

- Manage social media platforms, content calendars, campaigns, engagement, and brand presence.

- Develop and optimize marketing creatives, ad copy, landing pages, promotional content, and campaigns.

- Implement SEO strategies including keyword research, on-page, off-page, and technical SEO.

- Monitor website and app performance, search rankings, traffic, installs, engagement, conversions, and revenue.

- Analyze user behavior and optimize customer journeys, UI/UX, onboarding, landing pages, and conversion points.

- Conduct A/B testing and continuously improve creatives, campaigns, app listings, and digital experiences.

- Prepare performance reports and provide data-driven growth recommendations.





- Monitor competitors, market trends, platform updates, and emerging digital growth opportunities.

- Work closely with product, development, design, and marketing teams to execute growth initiatives.

Desired Candidate Profile

Tools & Platforms Analytics:

Firebase, Google Analytics, Google Search Console, App Store Connect, Google Play Console, PostHog ASO: AppTweak, Sensor Tower, Mobile Action, FoxData, SplitMetrics Advertising: Google Ads, Meta Ads Manager, TikTok Ads Growth: RevenueCat, Superwall Design/UI: Figma, Canva, Photoshop, Illustrator

Requirements

- Proven experience in ASO, App Growth, Digital Marketing, or Performance Marketing.

- Strong experience with Google Ads, Meta Ads, SEO, social media, and paid advertising.

- Experience growing mobile and web applications.

- Knowledge of ASO, SEO, analytics, A/B testing, conversion optimization, and UI/UX.

- Robust creative, analytical, communication, and problem-solving skills.

- Data-driven mindset with proven ability to improve campaign and growth performance

📌 ASO Specialist (India)
🏢 Naukrigulf e-hire
📍 India