Role & responsibilities

Sales & Business Development

- Achieve monthly, quarterly, and annual sales targets.
- Drive primary and secondary sales through distributors.
- Increase market share and product penetration across assigned markets.
- Ensure effective execution of company sales strategies and promotional activities.
- Develop business in new markets and strengthen existing distribution.

Distributor Management

- Appoint recent distributors in potential markets.
- Manage distributor ROI, stock levels, working capital, and profitability.
- Monitor distributor claims, outstanding payments, and stock rotation.
- Ensure timely billing and availability of all SKUs.

Retail & Market Execution

- Ensure effective retail coverage through Sales Officers and Distributor Sales Representatives (DSRs).
- Improve numeric and weighted distribution.
- Enhance product visibility through merchandising and branding activities.
- Monitor outlet productivity and beat efficiency.
- Ensure execution of trade schemes and consumer promotions.

Team Management

- Lead, motivate, and develop Sales Officers and frontline sales teams.
- Conduct regular market visits and joint working.
- Provide coaching and performance feedback.
- Set KRAs and review team performance periodically.
- Build a high-performance sales culture.

Market Intelligence

- Monitor competitor pricing, promotions, product launches, and distribution.
- Collect market feedback and customer insights.




- Identify business opportunities and recommend growth initiatives.

Customer Relationship Management

- Develop strong relationships with distributors, wholesalers, and key retailers.
- Resolve customer complaints promptly.
- Ensure high levels of customer satisfaction.

Sales Planning & Reporting

- Prepare monthly sales plans and forecasts.
- Review daily sales performance and productivity.
- Submit sales reports, market updates, and competition analysis.
- Monitor achievement against budgets and targets.

Inventory & Demand Planning

- Ensure optimum stock availability across distributors.
- Minimize stock-outs and expiry.
- Coordinate with supply chain for timely replenishment.

Compliance

- Ensure adherence to company policies and sales processes.
- Maintain accurate sales records and documentation.
- Ensure compliance with commercial and financial guidelines.

Preferred candidate profile

1. Industry: 5-8 years of field sales in biscuits, snacks, confectionery or packaged food FMCG. Biscuit experience is strongly preferred.
2. Distributor handling: has managed 6+ distributors and appointed new ones.
3. Team: has led Sales Officers or DSRs, at least 2 years as ASM / Sr. SO.
4. Market knowledge: has worked Prayagraj, Varanasi or nearby East UP districts in general trade.
5. Numbers: can show target achievement, distribution gains and collections over the last 2 years.

📌 Area Sales Manager (FMCG- Biscuits, Snacks, Food & Beverage) (Prayagraj)
🏢 Arthaya - House Of Hr Consulting
📍 Prayagraj