Key Responsibilities:

- Achieve monthly, quarterly & annual sales targets for SDA category.

- Drive primary, secondary & tertiary sales through effective planning.

- Expand market share by onboarding new retail counters and distributors.

- Identify growth opportunities and implement area-wise sales strategies.

- Manage distributors, dealers & retailer network in nearby territory.

- Ensure healthy stock levels, proper claim settlements & timely order processing.

- Strengthen channel relationships for better market penetration.

- Ensure perfect visibility & placement of SDA products at key counters.

- Execute marketing and promotional activities in coordination with the marketing team.

- Monitor competitor activities and share actionable insights with the management.

- Lead, train & motivate the on-ground sales team (TSI/SO/Promoters).

- Conduct regular market visits,



performance reviews & coaching sessions.

- Prepare MIS reports, sales forecasts, market feedback & competitor analysis.

- Coordinate with HO for pricing, schemes, product launches & inventory planning.

Required Skills & Competencies:

- Strong experience in Small Domestic Appliances / Electrical / Consumer Durables

- Good knowledge of channel sales & distributor management

- Solid negotiation and communication skills

- Ability to work under targets and handle team effectively

- Proficiency in MS Excel, Reporting & Market Analysis

Qualification:

- Graduate / MBA preferred (Only regular degree)

- Experience in SDA brands like Havells, Philips, Usha, Bajaj, Prestige, Crompton,Panasonic, etc. is an added advantage.

📌 Area Head - Small Domestic Appliances (Jaipur)
🏢 Havells
📍 Jaipur