JOB PROFILE – AGM (SALES & MARKETING)

Solar Energy / Solar Distribution Industry

Designation: Assistant General Manager (AGM) – Sales & Marketing Department: Sales and Marketing Reporting To: General Manager / CEO / Managing Director Industry: Solar Energy, Solar Distribution and Renewable Energy Experience: Extensive experience in the solar sector, with a proven track record in sales, marketing, dealer development, and team leadership.

Job Objective To lead and strengthen the company's sales and marketing operations in the solar energy sector by expanding market presence, developing dealer and distributor networks, achieving sales targets, improving profitability, and driving sustainable business growth across assigned territories.

Key Roles and Responsibilities

A. Sales Strategy and Business Development

- Develop and implement sales strategies to achieve monthly, quarterly, and annual business targets.
- Drive sales of solar panels, on-grid and off-grid systems, inverters, batteries, solar water heaters, and other renewable energy products.
- Identify new business opportunities across residential, commercial, industrial, and institutional segments.
- Expand sales operations across Kerala and other assigned states.
- Prepare sales forecasts, business plans, and territory-wise growth strategies.

B. Dealer and Distributor Network Development
- Appoint new dealers, distributors, channel partners, and franchisees.
- Develop and maintain solid relationships with existing dealers and business partners.
- Monitor dealer performance, sales volume, payment collections, and market coverage.
- Implement dealer incentive schemes and promotional programmes.
- Identify potential regional markets and establish new sales channels.

C. Team Management and Leadership
- Lead and supervise Regional Managers, Area Managers, Sales Managers, and sales executives.
- Set individual and team sales targets and monitor performance.
- Conduct regular sales review meetings and performance evaluations.
- Recruit, train, motivate, and develop the sales team.
- Ensure effective coordination between sales, marketing, purchase, logistics, and technical departments.

D. Marketing and Brand Development
- Plan and execute marketing campaigns to improve brand visibility and product sales.




- Coordinate digital marketing, social media promotions, exhibitions, dealer meetings, and customer awareness programmes.
- Develop promotional strategies, product presentations, and sales materials.
- Analyse competitor activities, pricing, market demand, and emerging solar industry trends.
- Strengthen the company's brand presence in the renewable energy market.

E. Revenue, Profitability and Collections
- Achieve sales revenue and gross profit targets.
- Monitor product-wise margins, discounts, sales incentives, and promotional expenses.
- Coordinate with the finance department to ensure timely dealer payments and customer collections.
- Monitor outstanding balances and control credit risks in coordination with management.
- Recommend strategies to improve profitability and reduce sales-related costs.

F. Solar Industry Expertise
- Maintain a strong understanding of solar products, system configurations, applications, and market requirements.
- Understand on-grid, off-grid, and hybrid solar systems and their commercial applications.
- Coordinate with technical teams regarding product selection, quotations, project proposals, and customer requirements.
- Maintain awareness of applicable MNRE schemes, government subsidies, and relevant solar policies.
- Support the team in identifying solar project opportunities and developing institutional and commercial customers.

G. Reporting and Business Analysis
- Submit daily, weekly, and monthly sales performance reports.
- Prepare territory-wise sales forecasts and market development reports.
- Analyse sales conversion rates, dealer productivity, and target achievement.
- Report market feedback, competitor pricing, and customer requirements to management.
- Recommend corrective actions to address underperformance and improve business results.

Key Performance Indicators (KPIs)





- Achievement of monthly and annual sales targets.
- Growth in revenue and gross profit.
- Number of new dealers and distributors appointed.
- Dealer productivity and territory coverage.
- Sales team target achievement.
- Timely collection of outstanding payments.
- Improvement in market share and brand visibility.
- Successful launch and promotion of recent products.
- Customer satisfaction and retention.

Qualifications and Experience

- Experience in Solar Sector as advantage
- Bachelor's degree in Business Administration, Marketing, Commerce, or a related field; MBA in Marketing is an advantage.
- Significant experience in sales and marketing, preferably in the solar energy or renewable energy industry.
- Proven experience managing sales teams, dealer networks, and regional or multi-state sales operations.
- Strong knowledge of solar products, distribution channels, market development, and commercial negotiations.
- Experience in target setting, sales forecasting, profitability analysis, and MIS reporting.
- Proficiency in MS Excel, CRM software, and sales reporting systems.

Required Competencies

- Strong leadership and team-building capabilities.
- Excellent negotiation, communication, and presentation skills.
- Strategic thinking and business development expertise.
- Ability to achieve targets in a competitive market.
- Strong dealer relationship management and problem-solving skills.
- Willingness to travel for dealer development, market visits, and business expansion.

Authority and Accountability The AGM – Sales & Marketing shall be accountable for the performance of the assigned sales territories and teams, achievement of business targets, dealer network expansion, marketing effectiveness, and profitable sales growth. Pricing exceptions, credit approvals, major dealer appointments, and exceptional incentive commitments shall be subject to management approval.

Overall Expectation The AGM must function as a business leader who can independently manage sales operations, develop new markets, strengthen the dealer network, lead the sales team, and contribute directly to the company's growth and profitability in the solar industry.

Pay: ₹50,000.00 per month

Work Location: In person

📌 AGM - Sales & Marketing Expert (Kottayam)
🏢 Madathil Marketing Company
📍 Kottayam