Adobe Tagging Specialist

Key Responsibilities

- Translate business requirements into technical measurement specifications for

Adobe Analytics, Web SDK

- Implement and manage tagging using

Adobe Launch, Adobe Web SDK, XDM mappings

, and event-forwarding frameworks.

- Configure, QA, and govern

Adobe Analytics implementations to ensure data accuracy and consistency.

- Manage

Marketing Channel setup

, processing rules, and attribution validation.

- Design, maintain, and validate

Classifications

(SAINT / Rule Builder) to support reporting and attribution.

- Perform data feed analysis and validation to troubleshoot discrepancies and support advanced reporting needs.

- Implement and maintain

3rd-party marketing pixels

(Meta, Google Ads, LinkedIn, Floodlight, etc.).

- Define KPIs and deliver dashboards and insights using

Adobe Analytics Workspace and

Tableau

.

- Perform cohort, attribution, contribution, trend, and funnel analysis.

- Collaborate with marketing, product, and technology teams to optimize measurement and personalization.

Qualifications & Requirements

- Hands on experience in





Adobe Tagging / Adobe Analytics

.

- Strong hands-on experience with

Adobe Launch, Adobe Web SDK

, and modern tagging frameworks.

- Proven experience with

Marketing Channels, Classifications, and Data Feeds in Adobe Analytics.

- Proficiency in

JavaScript, HTML, and CSS for implementation and debugging.

- Solid understanding of data layers, XDM schemas, analytics governance

, and data quality checks.

- Experience with

Adobe Analytics Workspace and BI tools such as

Tableau

.

- Strong analytical, problem-solving, and communication skills.

- Bachelor’s degree in Computer Science, Analytics, Marketing, or related field (preferred).

Preferred Skills & Certifications

- Adobe Analytics – Business Practitioner certification.

- Adobe Analytics Developer / Architect certification.

- Adobe Experience Platform (AEP)

certification.

- Experience with

Adobe Customer Journey Analytics (CJA)

.

- Exposure to server-side tagging, event forwarding, and privacy/compliance frameworks.

📌 Adobe Tagging Specialist (Bengaluru)
🏢 eClerx
📍 Bengaluru