Department: Admissions Head

Experience: 5–8 Years

Industry: Education / Schooling

Employment Type: Full-Time

Location: [Gurugram sector 37-c& 37-D]

Job Summary

We are looking for an experienced and result-oriented Head – Admissions & Marketing to lead student admissions, marketing initiatives, lead generation, and business development activities. The candidate will be responsible for managing the admissions counselling team, achieving admission and revenue targets, strengthening the school's brand presence, and driving student enrolments through digital marketing and on-ground promotional activities.

Key Responsibilities

1. Admissions & Team Management

- Lead, manage, and mentor the admissions counselling team across locations.
- Set and monitor monthly admission, revenue, and conversion targets for the team.
- Track counsellor performance, follow-ups, walk-ins, and conversion rates.
- Conduct regular team meetings, performance reviews, and training sessions.
- Handle significant parent queries and ensure timely resolution of escalations.

2. Admissions Operations & Parent Experience

- Manage the complete admission funnel, from enquiry generation and counselling to application, fee payment, and student onboarding.
- Ensure proper lead tracking, follow-ups, and accurate CRM records.
- Improve admission conversion rates, parent satisfaction, and referral admissions.

3. Marketing & Lead Generation

- Plan and execute digital marketing campaigns through Google Ads, Meta Ads, SEO, website content, Google Business Profile, and other relevant platforms.
- Develop seasonal campaigns for nursery admissions, boarding admissions, summer camps, and other educational programmes.
- Drive lead generation through digital and offline marketing initiatives.
- Monitor campaign performance and optimise marketing efforts to improve lead quality and conversions.

4. Ground Marketing & Event Management

- Plan and execute promotional activities in residential societies, RWAs, and shopping malls.
- Organise kiosks, parent workshops, children's engagement activities, exhibitions,



and education fairs.
- Manage lead capture and follow-up processes for all promotional events.
- Evaluate event performance based on leads generated, admissions converted, and return on investment.

5. Partnerships & Business Development

- Develop strategic partnerships with schools, preschools, corporates, paediatric clinics, and other relevant organisations.
- Establish referral programmes and corporate tie-ups to increase admissions.
- Negotiate promotional collaborations and brand visibility opportunities.

6. Reporting & Performance Analysis

- Prepare weekly and monthly reports covering leads, admissions, revenue, conversion rates, cost per lead, customer acquisition cost, and occupancy.
- Analyse marketing campaign performance and return on investment.
- Conduct competitor analysis and share market insights with management.
- Identify opportunities to improve team productivity, marketing efficiency, and admission performance.

Required Skills & Qualifications
- 5–8 years of relevant experience in education admissions and field marketing.
- Proven experience managing a team of at least 5 admissions counsellors.
- Strong track record of achieving admission and revenue targets.
- Hands-on experience in society activations, mall promotions, and event management.
- Understanding of digital marketing, lead generation, and campaign performance.
- Experience with CRM platforms such as LeadSquared, HubSpot, or similar tools.
- Strong analytical, communication, negotiation, and leadership skills.
- Ability to manage multiple locations, teams, and marketing initiatives.

Key Performance Indicators (KPIs)
- Monthly admissions and revenue target achievement.
- Individual and team conversion rates.
- Lead generation through digital and offline channels.
- Cost per lead and marketing campaign ROI.
- Parent query response time and escalation resolution.
- Parent satisfaction, retention, and referral admissions.

Pay: ₹40,000.00 - ₹80,000.00 per month

Benefits

- Cell phone reimbursement
- Paid sick time
- Paid time off

Location:
- Gurgaon H.O, Gurugram, Haryana (Preferred)

Work Location: In person

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