Choosing Capgemini means choosing a company where you will be empowered to shape your career in the way you'd like, where you'll be supported and inspired by a cooperative community of colleagues around the world, and where you'll be able to reimagine what's possible. Join us and help the world's leading organizations

Your Role

- Manage daily operational requests, campaign set ups, campaign pacing checks, hygiene checks for implementation in an accurate and timeline manner.
- Develop, implement, and manage paid social media campaigns across platforms including Facebook, Instagram, Pinterest, DV360, CM360 and Google Ad Manager.

- Assist in planning and executing social media campaigns and contests that align with marketing objectives.

- Monitor and analyse campaign performance, providing regular reports and insights to stakeholders.
- Collaborate with other teams to produce engaging and effective delivery.
- Utilize data-driven insights to make informed decisions and adjustments to campaigns.




- Coordinate with other marketing team members to ensure cohesive and integrated marketing strategies.

In this Role you will play key role in

- Proven 2+ years of experience in managing paid social media campaigns and digital advertising.
- Proficiency in Facebook Ads Manager, Pinterest Ads, DV360, CM360 and Google Ad Manager.
- Understanding of DSP eco-system.
- Strong analytical skills and the ability to interpret data to drive decision-making.
- Excellent written and verbal communication skills.
- Creative mindset with the ability to think outside the box.
- Strong organizational skills and attention to detail.
- Ability to work independently and as part of a team.

Your Profile

- Facebook Ads Manager, Pinterest Ad Manager, Instagram ads, DV360 - Programmatic, Campaign Manager 360, Google Ad Manager, TTD
- Power-Bi, Excel, PowerPoint will be a plus point.
- Reporting and request management tools - JIRA, Salesforce, You Track, Oracle Cloud

📌 Senior Social Media Analyst (Kolkata)
🏢 Capgemini
📍 Kolkata