Marketing Operations Specialist

Role Overview

The Marketing Operations Specialist will play a critical role in enabling a high-performing SaaS marketing team through scalable processes, reliable systems, and solid operational guidance. This role will own campaign execution within Marketo, support data hygiene and governance initiatives, manage key marketing technologies, and help ensure seamless lead lifecycle operations from acquisition through routing to sales development.

This person will partner closely with demand generation, sales development, content, and operations teams to deliver high-quality campaign builds, troubleshoot technical issues, optimize workflows, and maintain reporting consistency. They will also ensure strong alignment between marketing and sales by supporting program builds, explaining operational processes, and maintaining accurate attribution and tracking frameworks—including UTM strategy and various martech integrations.

Key Responsibilities

Marketing Automation & Campaign Execution

• Build, QA, and launch campaigns in Marketo, including emails, nurtures,



landing pages, forms, lists, and program templates.

• Maintain scalable program architectures and ensure proper attribution setup.

• Manage lead scoring, lifecycle stages, and routing workflows in partnership with Revenue Operations.

• Troubleshoot automation or campaign issues, ensuring timely resolution.

Marketing Technology & Integrations

• Support administration and daily operations of tools including Marketo, Leandata, Outreach and other components of the martech. Having experience in tools handling ABM efforts, digital campaigns and third-party sourcing tools is preferred.

• Ensure integrations (especially Salesforce ↔ Marketo) function properly and data flows are accurate.

Data Hygiene & Governance

• Maintain data quality standards, including normalization, deduplication, segmentation, and enrichment.

• Monitor database health and proactively address data gaps or i

📌 Marketing Operations Specialist (Hyderabad)
🏢 Redwood Software
📍 Hyderabad